Captivology : (Record no. 136778)

MARC details
000 -LEADER
fixed length control field 02985cam a2200373 i 4500
001 - CONTROL NUMBER
control field ocn898206092
003 - CONTROL NUMBER IDENTIFIER
control field OCoLC
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20251028093412.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 141215s2015 nyu b 001 0 eng
010 ## - LIBRARY OF CONGRESS CONTROL NUMBER
LC control number 2014035615
035 ## - SYSTEM CONTROL NUMBER
System control number (Sirsi) i9780062324191
040 ## - CATALOGING SOURCE
Original cataloging agency DLC
Language of cataloging eng
Description conventions rda
Transcribing agency DLC
Modifying agency YDX
-- CLE
-- IH7
-- OCLCF
-- CDX
-- UOK
-- ABG
-- VP@
-- YDXCP
-- BTCTA
-- BDX
-- TXBXL
-- OCL
-- ZWZ
-- OCLCQ
-- IGP
-- VF$
019 ## -
-- 881436817
-- 902669528
-- 904325763
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9780062324191
Qualifying information (hbk.)
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 0062324195
Qualifying information (hbk.)
035 ## - SYSTEM CONTROL NUMBER
System control number (OCoLC)898206092
Canceled/invalid control number (OCoLC)881436817
-- (OCoLC)902669528
-- (OCoLC)904325763
042 ## - AUTHENTICATION CODE
Authentication code pcc
050 00 - LIBRARY OF CONGRESS CALL NUMBER
Classification number BF 321
Item number .P367 2015
049 ## - LOCAL HOLDINGS (OCLC)
Holding library VF$A
100 1# - MAIN ENTRY--PERSONAL NAME
Personal name Parr, Ben.
245 10 - TITLE STATEMENT
Title Captivology :
Remainder of title the science of capturing people's attention /
Statement of responsibility, etc. Ben Parr.
250 ## - EDITION STATEMENT
Edition statement First edition.
264 #1 - PRODUCTION, PUBLICATION, DISTRIBUTION, MANUFACTURE, AND COPYRIGHT NOTICE
Place of production, publication, distribution, manufacture New York :
Name of producer, publisher, distributor, manufacturer HarperOne, an imprint of HarperCollins Publishers,
Date of production, publication, distribution, manufacture, or copyright notice 2015
300 ## - PHYSICAL DESCRIPTION
Extent 250 pages ;
Dimensions 24 cm
336 ## - CONTENT TYPE
Content type term text
Content type code txt
Source rdacontent
337 ## - MEDIA TYPE
Media type term unmediated
Media type code n
Source rdamedia
338 ## - CARRIER TYPE
Carrier type term volume
Carrier type code nc
Source rdacarrier
520 ## - SUMMARY, ETC.
Summary, etc. "The former editor of Mashable and cofounder of DominateFund examines the psychological phenomena that captivate our attention--and how we can leverage them to draw and retain attention for our ideas, work, companies, and more. Whether you're an artist or a salesperson, a teacher or an engineer, a marketer or a parent--putting the spotlight on your ideas, insights, projects and products requires a deep understanding of the science of attention. In Captivology, award-winning journalist and entrepreneur Ben Parr explains how and why the mind pays attention to some events or people--and not others--and presents seven captivation triggers--techniques guaranteed to help you capture and retain the attention of friends, colleagues, customers, fans, and even strangers. Parr combines the latest research on attention with interviews with more than fifty scientists and visionaries--Facebook's Sheryl Sandberg, film director Steven Soderbergh, LinkedIn CEO Jeff Weiner, magician Jon Armstrong, New York Times bestselling author Susan Cain, Nintendo's Shigeru Miyamoto, founder of Reddit Alexis Ohanian, and more--who have successfully brought their ideas, projects, companies, and products to the forefront of cultural consciousness. The result is an insightful and practical book that will change how you assign jobs to your kids or staff, craft a multi-million dollar ad campaign, deliver your next presentation, attract users to your product, or convince the world to support your cause"--
Assigning source Provided by publisher.
504 ## - BIBLIOGRAPHY, ETC. NOTE
Bibliography, etc. note Includes bibliographical references (pages 227-240) and index.
505 0# - FORMATTED CONTENTS NOTE
Formatted contents note A bonfire of attention -- The three stages of attention -- Automaticity trigger -- Framing trigger -- Disruption trigger -- Reward trigger -- Reputation trigger -- Mystery trigger -- Acknowledgment trigger -- -- the influence of attention.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Attention.
994 ## -
-- C0
-- VF$
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Home library Current library Shelving location Date acquired Total checkouts Full call number Barcode Date last seen Cost, replacement price Price effective from Koha item type
    Library of Congress Classification     Storms Research Center Storms Research Center Main Collection 10/28/2025   BF 321 .P367 2015 98651200 10/28/2025 23.14 10/28/2025 Book