The challenger customer : (Record no. 136401)

MARC details
000 -LEADER
fixed length control field 01906cam a2200445 i 4500
001 - CONTROL NUMBER
control field ocn900623906
003 - CONTROL NUMBER IDENTIFIER
control field OCoLC
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20251028093404.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 160208t20152015nyua 001 0 eng d
010 ## - LIBRARY OF CONGRESS CONTROL NUMBER
LC control number 2015452770
035 ## - SYSTEM CONTROL NUMBER
System control number (Sirsi) i9781591848158
040 ## - CATALOGING SOURCE
Original cataloging agency YDXCP
Language of cataloging eng
Description conventions rda
Transcribing agency YDXCP
Modifying agency DLC
-- BTCTA
-- HBP
-- CGP
-- OQX
-- OCLCF
-- CDX
-- BDX
-- MNW
-- SINLB
-- VF$
019 ## -
-- 912381980
-- 919590911
-- 920375377
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9781591848158 (hbk.)
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 1591848156 (hbk.)
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9781101980408 (pbk.)
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 1101980400 (pbk.)
035 ## - SYSTEM CONTROL NUMBER
System control number (OCoLC)900623906
Canceled/invalid control number (OCoLC)912381980
-- (OCoLC)919590911
-- (OCoLC)920375377
042 ## - AUTHENTICATION CODE
Authentication code lccopycat
050 00 - LIBRARY OF CONGRESS CALL NUMBER
Classification number HF 5438.4
Item number .A325 2015
049 ## - LOCAL HOLDINGS (OCLC)
Holding library VF$A
100 1# - MAIN ENTRY--PERSONAL NAME
Personal name Adamson, Brent,
Relator term author.
245 14 - TITLE STATEMENT
Title The challenger customer :
Remainder of title selling to the hidden influencer who can multiply your results /
Statement of responsibility, etc. Brent Adamson, Matthew Dixon, Pat Spenner, and Nick Toman.
264 #1 - PRODUCTION, PUBLICATION, DISTRIBUTION, MANUFACTURE, AND COPYRIGHT NOTICE
Place of production, publication, distribution, manufacture New York :
Name of producer, publisher, distributor, manufacturer Portfolio/Penguin,
Date of production, publication, distribution, manufacture, or copyright notice 2015
264 #4 - PRODUCTION, PUBLICATION, DISTRIBUTION, MANUFACTURE, AND COPYRIGHT NOTICE
Date of production, publication, distribution, manufacture, or copyright notice 2015
300 ## - PHYSICAL DESCRIPTION
Extent xiii, 268 pages :
Other physical details illustrations ;
Dimensions 24 cm
336 ## - CONTENT TYPE
Content type term text
Content type code txt
Source rdacontent
337 ## - MEDIA TYPE
Media type term unmediated
Media type code n
Source rdamedia
338 ## - CARRIER TYPE
Carrier type term volume
Carrier type code nc
Source rdacarrier
500 ## - GENERAL NOTE
General note Includes index.
505 0# - FORMATTED CONTENTS NOTE
Formatted contents note Introduction: the hardest part of selling solutions -- The dark side of customer consensus -- The mobilizer -- The art of unteaching -- Building commercial insight -- Commercial insight in action -- Teaching mobilizers where they learn -- Two types of tailoring -- Taking control of consensus creation -- Making collective learning happen -- Shifting to a challenger commercial model: implications and implementation lessons.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Sales management.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Selling.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Customer relations.
700 1# - ADDED ENTRY--PERSONAL NAME
Personal name Dixon, Matthew,
Dates associated with a name 1972-
Relator term author.
700 1# - ADDED ENTRY--PERSONAL NAME
Personal name Spenner, Pat,
Relator term author.
700 1# - ADDED ENTRY--PERSONAL NAME
Personal name Toman, Nick,
Relator term author.
994 ## -
-- C0
-- VF$
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Home library Current library Shelving location Date acquired Total checkouts Full call number Barcode Date last seen Cost, replacement price Price effective from Koha item type
    Library of Congress Classification     Storms Research Center Storms Research Center Main Collection 10/28/2025   HF 5438.4 .A325 2015 98650515 10/28/2025 14.97 10/28/2025 Book