The new rules of marketing & PR : (Record no. 136185)

MARC details
000 -LEADER
fixed length control field 03703cam a2200397 i 4500
001 - CONTROL NUMBER
control field ocn909318545
003 - CONTROL NUMBER IDENTIFIER
control field OCoLC
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20251028093400.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 150514s2015 nju 001 0 eng
010 ## - LIBRARY OF CONGRESS CONTROL NUMBER
LC control number 2015018031
035 ## - SYSTEM CONTROL NUMBER
System control number (Sirsi) i9781119070481
040 ## - CATALOGING SOURCE
Original cataloging agency DLC
Language of cataloging eng
Description conventions rda
Transcribing agency DLC
Modifying agency YDX
-- BTCTA
-- OCLCF
-- YDXCP
-- CCPLG
-- CDX
-- IPU
-- VP@
-- CHVBK
-- GTA
-- VF$
019 ## -
-- 926725853
-- 927393279
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9781119070481
Qualifying information paperback
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 1119070481
Qualifying information paperback
035 ## - SYSTEM CONTROL NUMBER
System control number (OCoLC)909318545
Canceled/invalid control number (OCoLC)926725853
-- (OCoLC)927393279
042 ## - AUTHENTICATION CODE
Authentication code pcc
050 00 - LIBRARY OF CONGRESS CALL NUMBER
Classification number HF 5415.1265
Item number .S393 2015
049 ## - LOCAL HOLDINGS (OCLC)
Holding library VF$A
100 1# - MAIN ENTRY--PERSONAL NAME
Personal name Scott, David Meerman,
Relator term author.
245 14 - TITLE STATEMENT
Title The new rules of marketing & PR :
Remainder of title how to use social media, online video, mobile applications, blogs, news releases, and viral marketing to reach buyers directly /
Statement of responsibility, etc. David Meerman Scott.
246 3# - VARYING FORM OF TITLE
Title proper/short title New rules of marketing and PR
250 ## - EDITION STATEMENT
Edition statement Fifth edition.
264 #1 - PRODUCTION, PUBLICATION, DISTRIBUTION, MANUFACTURE, AND COPYRIGHT NOTICE
Place of production, publication, distribution, manufacture Hoboken, New Jersey :
Name of producer, publisher, distributor, manufacturer John Wiley & Sons, Inc.,
Date of production, publication, distribution, manufacture, or copyright notice 2015
300 ## - PHYSICAL DESCRIPTION
Extent xxi, 458 pages ;
Dimensions 23 cm
336 ## - CONTENT TYPE
Content type term text
Source rdacontent
337 ## - MEDIA TYPE
Media type term unmediated
Source rdamedia
338 ## - CARRIER TYPE
Carrier type term volume
Source rdacarrier
504 ## - BIBLIOGRAPHY, ETC. NOTE
Bibliography, etc. note Index included.
505 0# - FORMATTED CONTENTS NOTE
Formatted contents note Foreword / Robert Scoble -- Introduction -- I. How the web has changed the rules of marketing and PR : -- The old rules of marketing and PR are ineffective in an online world -- The new rules of marketing and PR -- Reaching your buyers directly -- II. Web-based communications to reach buyers directly : -- Social media and your targeted audience -- Blogs: tapping millions of Evangelists to tell your story -- Audio and video drive action -- Going viral: the web helps audiences catch the fever -- The content-rich website -- Marketing and PR in real time -- III. Action plan for harnessing the power of the new rules : -- You are what you publish: building your marketing and PR plan -- Growing your business: how marketing and PR drive sales -- Online thought leadership to brand your organization as a trusted resource -- How to write for your buyers -- Mobile marketing: reaching buyers wherever they are -- Social networking as marketing -- Blogging to reach your buyers -- An image is worth a thousand words -- Video and podcasting made, well, as easy as possible -- How to use news releases to reach buyers directly -- Your newsroom: a front door for much more than the media -- The new rules for reaching the media -- Newsjacking your way into the media -- Search engine marketing -- Make it happen.
520 ## - SUMMARY, ETC.
Summary, etc. "The pioneering guide to the future of marketing, The New Rules of Marketing & PR, has been updated and revised to retain its place as the top marketing and public relations book available. Learn the latest tools and techniques to communicate with buyers directly and in real-time, raise online visibility, and increase sales. For professionals, entrepreneurs, business owners, and professors alike, this one-of-a-kind guide offers actionable strategies that can be implemented immediately. In this completely revised and updated Fifth edition, David Meerman Scott offers fresh examples of success from organizations around the world ; delivers revised and expanded information on techniques like Inbound Marketing, Content Marketing, and Newsjacking; and offers the latest on social networks such as YouTube, Twitter, Facebook, Instagram, Snapchat, and LinkedIn. The New Rules of Marketing & PR gives you the inside track to gain attention for your product, service, or idea at a fraction of the cost of traditional marketing and PR programs." -- Back cover.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Internet marketing.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Public relations.
994 ## -
-- C0
-- VF$
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Home library Current library Shelving location Date acquired Total checkouts Full call number Barcode Date last seen Cost, replacement price Price effective from Koha item type
    Library of Congress Classification     Storms Research Center Storms Research Center Main Collection 10/28/2025   HF 5415.1265 .S393 2015 98650358 10/28/2025 13.17 10/28/2025 Book