Transmedia marketing : (Record no. 135271)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 09135cam a2200361 i 4500 |
| 001 - CONTROL NUMBER | |
| control field | ocn890971680 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | OCoLC |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20251028093343.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 140912s2015 maua 001 0 eng |
| 010 ## - LIBRARY OF CONGRESS CONTROL NUMBER | |
| LC control number | 2014035112 |
| 035 ## - SYSTEM CONTROL NUMBER | |
| System control number | (Sirsi) i9780415716116 |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | DLC |
| Description conventions | rda |
| Language of cataloging | eng |
| Transcribing agency | DLC |
| Modifying agency | IG# |
| -- | YDXCP |
| -- | BTCTA |
| -- | BDX |
| -- | CDX |
| -- | OMB |
| -- | VF$ |
| 019 ## - | |
| -- | 880966162 |
| -- | 914163215 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9780415716116 (pbk.) |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 041571611X (pbk.) |
| 035 ## - SYSTEM CONTROL NUMBER | |
| System control number | (OCoLC)890971680 |
| Canceled/invalid control number | (OCoLC)880966162 |
| -- | (OCoLC)914163215 |
| 050 00 - LIBRARY OF CONGRESS CALL NUMBER | |
| Classification number | P 96 .M36 |
| Item number | Z45 2015 |
| 049 ## - LOCAL HOLDINGS (OCLC) | |
| Holding library | VF$A |
| 100 1# - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Zeiser, Anne. |
| 245 10 - TITLE STATEMENT | |
| Title | Transmedia marketing : |
| Remainder of title | from film and tv to games and digital media / |
| Statement of responsibility, etc. | Anne Zeiser. |
| 264 #1 - PRODUCTION, PUBLICATION, DISTRIBUTION, MANUFACTURE, AND COPYRIGHT NOTICE | |
| Place of production, publication, distribution, manufacture | Burlington, MA : |
| Name of producer, publisher, distributor, manufacturer | Focal Press, |
| Date of production, publication, distribution, manufacture, or copyright notice | 2015. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xvii, 450 pages : |
| Other physical details | color illustrations ; |
| Dimensions | 24 cm |
| 336 ## - CONTENT TYPE | |
| Content type term | text |
| Content type code | txt |
| Source | rdacontent |
| 337 ## - MEDIA TYPE | |
| Media type term | unmediated |
| Media type code | n |
| Source | rdamedia |
| 338 ## - CARRIER TYPE | |
| Carrier type term | volume |
| Carrier type code | nc |
| Source | rdacarrier |
| 500 ## - GENERAL NOTE | |
| General note | Includes index. |
| 505 0# - FORMATTED CONTENTS NOTE | |
| Formatted contents note | I. Introduction to transmedia marketing : Media makers = media marketers : Technology: the great equalizer ; A maker and marketer culture ; Be your project's CEO ; Transmedia marketing for impact -- Be transmedia : Roots and definition ; Bridging media making ; Transmedia storytelling ; Transmedia platforms -- Harness your inner marketer : Marketing is fun and scientific ; Good marketing looks easy ; Marketing 101 ; Who owns transmedia marketing? ; A marketing inspiration: Apple -- II. Marketing planning : The marketing plan : Why plan? ; Plans that work ; Elements of a sound marketing plan ; A sample plan: Martin Scorsese presents the blues -- Know your media project : What is it really? ; Situation analysis ; Seizing the opportunities ; Overcoming the challenges -- Research to win : Secondary and primary research ; Qualitative research ; Research in media and entertainment -- Audience, audience, audience : why audience rules ; Identifying and targeting your audiences ; Engaging and rewarding your audiences -- Goals and objectives : Goals: defining and examples ; Objectives: definition and examples ; Connecting goals to results -- III. The creative process : Branding : Brand discovery through archetypes ; Brand positioning and expressions ; The creative brief -- What's in a name? : The good title checklist ; The bad and the ugly ; Finding your title -- Visual and aural identity : Logos ; Graphics and art ; The graphic style guide ; Sound and music ; A rebrand: Masterpiece Theatre meets Masterpiece -- Positioning and messaging : Honing your message ; A story in a logline ; Developing taglines ; Pitch points ; Choosing spokespeople -- IV. Influencing the influencers: press and publicity : The project launch : Target audience strategy ; Timing ; The launch vehicle -- Media relations : Advertising vs. publicity ; Journalists vs. bloggers ; Entertainment publicity -- Press materials : Writing good press copy ; Press releases ; Press kits ; Photography and art ; Pitch letters -- Media events : Choosing talent ; Press conferences ; Media tours and press junkets ; All-purpose events ; Public speaking -- V. Influencing the influencers: a-list vehicles : Markets, trade events, and festivals : Markets and trade shows ; Festivals ; General festivals and events ; A Sundance Film Festival strategy: Martin Scorsese presents the blues -- Awards : The awards process ; Awards and for your consideration campaigns ; Entertainment marketing awards -- Strategic partners : The power of "us" ; Partnership criteria ; A partnership strategy: Martin Scorsese presents the blues -- VI. Reaching your public: visual expression : The art of art : Concept art and key art ; Posters and one-sheets ; Collateral -- The open and title sequence : Purpose and inspirations ; How to open -- Trailers, promos, and sizzlers : Trailers and teasers ; Sizzle reels -- VII. Reaching your public: advertising : The media plan : Media planning ; What's a GRP? ; Fishing where the fish are ; Entertainment media plans -- Advertising creative : Ads for the ages ; Twenty-first-century entertainment creative -- Advertising context : Physical context ; Native ads and brand integration ; Cultural context -- VIII. Reaching your public: digital and viral : Online and on-the-go marketing : Content creation and curation ; Web sites ; Blogs, pods, and vlogs ; Search engine optimization: SEO ; Online visuals and videos -- The social screen : Social storytellers and ambassadors ; Trending and viral ; Socializing real worlds ; Socializing fictional worlds -- Interactive content and marketing : Internal vs. external motivations ; Alternate reality games ; Interactive storytelling ; Gamification -- IX. Finding success : Media-fueled social impact : A greater purpose ; Transmedia social impact campaigns ; Lights, camera, social action -- Measuring outcomes : Goals meet impacts ; Metrics that matter ; Anecdotes that amplify ; An evaluation: Martin Scorsese presents the blues -- Transmedia marketing case studies : A.I. artificial intelligence's "The beast": participatory tribal audiences ; Mad men: branding the American dream ; Lizzie Bennet diaries: perspective storytelling ; Here comes Honey Boo Boo "Watch 'n' sniff" premiere event:socialized talent and content -- Market it! : The business of show business ; Pitch perfect ; Your transmedia future.ntific ; Good marketing looks easy ; Marketing 101 ; Who owns transmedia marketing? ; A marketing inspiration: Apple -- II. Marketing planning : The marketing plan : Why plan? ; Plans that work ; Elements of a sound marketing plan ; A sample plan: Martin Scorsese presents the blues -- Know your media project : What is it really? ; Situation analysis ; Seizing the opportunities ; Overcoming the challenges -- Research to win : Secondary and primary research ; Qualitative research ; Research in media and entertainment -- Audience, audience, audience : why audience rules ; Identifying and targeting your audiences ; Engaging and rewarding your audiences -- Goals and objectives : Goals: defining and examples ; Objectives: definition and examples ; Connecting goals to results -- III. The creative process : Branding : Brand discovery through archetypes ; Brand positioning and expressions ; The creative brief -- What's in a name? : The good title checklist ; The bad and the ugly ; Finding your title -- Visual and aural identity : Logos ; Graphics and art ; The graphic style guide ; Sound and music ; A rebrand: Masterpiece Theatre meets Masterpiece -- Positioning and messaging : Honing your message ; A story in a logline ; Developing taglines ; Pitch points ; Choosing spokespeople -- IV. Influencing the influencers: press and publicity : The project launch : Target audience strategy ; Timing ; The launch vehicle -- Media relations : Advertising vs. publicity ; Journalists vs. bloggers ; Entertainment publicity -- Press materials : Writing good press copy ; Press releases ; Press kits ; Photography and art ; Pitch letters -- Media events : Choosing talent ; Press conferences ; Media tours and press junkets ; All-purpose events ; Public speaking -- V. Influencing the influencers: a-list vehicles : Markets, trade events, and festivals : Markets and trade shows ; Festivals ; General festivals and events ; A Sundance Film Festival strategy: Martin Scorsese presents the blues -- Awards : The awards process ; Awards and for your consideration campaigns ; Entertainment marketing awards -- Strategic partners : The power of "us" ; Partnership criteria ; A partnership strategy: Martin Scorsese presents the blues -- VI. Reaching your public: visual expression : The art of art : Concept art and key art ; Posters and one-sheets ; Collateral -- The open and title sequence : Purpose and inspirations ; How to open -- Trailers, promos, and sizzlers : Trailers and teasers ; Sizzle reels -- VII. Reaching your public: advertising : The media plan : Media planning ; What's a GRP? ; Fishing where the fish are ; Entertainment media plans -- Advertising creative : Ads for the ages ; Twenty-first-century entertainment creative -- Advertising context : Physical context ; Native ads and brand integration ; Cultural context -- VIII. Reaching your public: digital and viral : Online and on-the-go marketing : Content creation and curation ; Web sites ; Blogs, pods, and vlogs ; Search engine optimization: SEO ; Online visuals and videos -- The social screen : Social storytellers and ambassadors ; Trending and viral ; Socializing real worlds ; Socializing fictional worlds -- Interactive content and marketing : Internal vs. external motivations ; Alternate reality games ; Interactive storytelling ; Gamification -- IX. Finding success : Media-fueled social impact : A greater purpose ; Transmedia social impact campaigns ; Lights, camera, social action -- Measuring outcomes : Goals meet impacts ; Metrics that matter ; Anecdotes that amplify ; An evaluation: Martin Scorsese presents the blues -- Transmedia |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Mass media |
| General subdivision | Marketing. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Digital media |
| General subdivision | Marketing. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Marketing |
| General subdivision | Technological innovations. |
| 994 ## - | |
| -- | C0 |
| -- | VF$ |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Home library | Current library | Shelving location | Date acquired | Total checkouts | Full call number | Barcode | Date last seen | Cost, replacement price | Price effective from | Koha item type |
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| Library of Congress Classification | Storms Research Center | Storms Research Center | Main Collection | 10/28/2025 | P 96 .M36 Z45 2015 | 98649412 | 10/28/2025 | 37.27 | 10/28/2025 | Book |