MARC details
| 000 -LEADER |
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| fixed length control field |
05057cam a2200457 i 4500 |
| 001 - CONTROL NUMBER |
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| control field |
ocn868510104 |
| 003 - CONTROL NUMBER IDENTIFIER |
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| control field |
OCoLC |
| 005 - DATE AND TIME OF LATEST TRANSACTION |
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| control field |
20251028093333.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
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| fixed length control field |
140117s2014 enka 001 0 eng |
| 010 ## - LIBRARY OF CONGRESS CONTROL NUMBER |
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| LC control number |
2013049647 |
| 035 ## - SYSTEM CONTROL NUMBER |
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| System control number |
(Sirsi) i9780749469689 |
| 040 ## - CATALOGING SOURCE |
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| Original cataloging agency |
DLC |
| Language of cataloging |
eng |
| Description conventions |
rda |
| Transcribing agency |
DLC |
| Modifying agency |
OCLCO |
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CDX |
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YDXCP |
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BDX |
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AU@ |
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DEBBG |
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VLB |
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OCLCF |
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ORU |
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VF$ |
| 019 ## - |
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849247913 |
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875345383 |
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876266917 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
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| International Standard Book Number |
9780749469689 (pbk.) |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
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| International Standard Book Number |
0749469684 (pbk.) |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
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| International Standard Book Number |
0749469692 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
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| International Standard Book Number |
9780749469696 |
| 035 ## - SYSTEM CONTROL NUMBER |
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| System control number |
(OCoLC)868510104 |
| Canceled/invalid control number |
(OCoLC)849247913 |
| -- |
(OCoLC)875345383 |
| -- |
(OCoLC)876266917 |
| 042 ## - AUTHENTICATION CODE |
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| Authentication code |
pcc |
| 050 00 - LIBRARY OF CONGRESS CALL NUMBER |
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| Classification number |
HF 5415.1265 |
| Item number |
.R92 2014 |
| 049 ## - LOCAL HOLDINGS (OCLC) |
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| Holding library |
VF$A |
| 100 1# - MAIN ENTRY--PERSONAL NAME |
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| Personal name |
Ryan, Damian, |
| Relator term |
author. |
| 245 14 - TITLE STATEMENT |
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| Title |
The best digital marketing campaigns in the world II / |
| Statement of responsibility, etc. |
Damian Ryan. |
| 250 ## - EDITION STATEMENT |
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| Edition statement |
[Second edition] |
| 264 #1 - PRODUCTION, PUBLICATION, DISTRIBUTION, MANUFACTURE, AND COPYRIGHT NOTICE |
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| Place of production, publication, distribution, manufacture |
London ; |
| -- |
Philadelphia ; |
| -- |
New Delhi : |
| Name of producer, publisher, distributor, manufacturer |
Kogan Page, |
| Date of production, publication, distribution, manufacture, or copyright notice |
2014. |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
xii, 253 pages : |
| Other physical details |
illustrations ; |
| Dimensions |
24 cm |
| 336 ## - CONTENT TYPE |
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| Content type term |
text |
| Content type code |
txt |
| Source |
rdacontent |
| 337 ## - MEDIA TYPE |
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| Media type term |
unmediated |
| Media type code |
n |
| Source |
rdamedia |
| 338 ## - CARRIER TYPE |
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| Carrier type term |
volume |
| Carrier type code |
nc |
| Source |
rdacarrier |
| 500 ## - GENERAL NOTE |
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| General note |
Originally published in 2011 under title: The best digital marketing campaigns in the world : mastering the art of customer engagement. |
| 520 ## - SUMMARY, ETC. |
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| Summary, etc. |
"With the enormous growth of the internet and social media sites, digital marketing is now worth more per annum than print advertising in the US. Social network advertising spending is expected to increase to a staggering $9.8 billion by 2016 in a bid to attract today's media-savvy consumer.The Best Digital Marketing Campaigns in the World brings together an international collection of the most successful digital marketing campaigns of our time, assessing what they achieved and the business lessons learned. This practical and insightful book explores how businesses large and small have harnessed social media, blogs, forums, online video and email to boost their brand and attract customers. Damian Ryan and Calvin Jones present a selection of hand-picked case studies, sharing the knowledge and skill of the world's top creative minds.Covering a wide range of world-class award winning campaigns, including household names such as Coca-cola, Dell and Walkers Crisps, and the most successful viral video of 2012, this book is the must-read guide for all marketers looking to embrace the new digital landscape"-- |
| Assigning source |
Provided by publisher. |
| 520 ## - SUMMARY, ETC. |
|---|
| Summary, etc. |
"In the second collection of The Best Digital Marketing Campaigns in the World, bestselling author Damian Ryan presents an international showcase of the most successful digital marketing campaigns in recent history. Full of behind-the-scenes insights into campaign strategy, implementation and results, it explores how businesses and agencies large and small have harnessed social media, blogs, video, email, mobile and search to boost their brand and attract customers. Covering a wide range of world-class, award-winning campaigns including Redbull and Stratos, Evian's 31 ways to live young, and Students Beans' Freshers' Field, The Best Digital Marketing Campaigns in the World is an inspirational showcase of digital creativity and a must-read for everyone working in marketing and advertising"-- |
| Assigning source |
Provided by publisher. |
| 500 ## - GENERAL NOTE |
|---|
| General note |
Includes index. |
| 505 0# - FORMATTED CONTENTS NOTE |
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| Formatted contents note |
Digital marketing is dead - no it's alive - no it's all integrated now... eh? -- Case study 1. VW BlueMotion Roulette -- Case study 2. How Social Saved Water -- Case study 3. Oxford and Cambridge Boat Race -- Case study 4. Faktum Hotels -- Case study 5. JetBlue Getaways -- Case study 6. Heinz Beanz for Grown Upz -- Case study 7. Harley-Davidson's Open Road Festival -- Case study 8. McDonald's. Our Food. Your Questions -- Case study 9. Heathrow Boutique -- Case study 10. Activia -- Case study 11. Deutsche Telekom -- Case study 12. Nike 10k Run -- Case study 13. Red Bull Stratos -- Case study 14. Chickasaw Country -- Case study 15. Barclay Card 'Toys Unleashed' -- Case study 16. Avaya -- Case study 17. Bodyform -- Case study 18. Koozai -- Case study 19. KWV 3 Brandy -- Case study 20. Britian's Best Office Dog -- Case study 21. Ikea: Moving the Store -- Case study 22. Green for Go! -- Case study 23. The Tweet Shop -- Case study 24. O2 Rugby -- Case study 25. Samsung Facebook Activation -- Case study 26. Lufthansa Boeing 747-8 -- Case study 27. Fortnum & Mason -- Case study 28. Louisville Slugger -- Case study 29. Screwfix -- Case study 30. Polowers -- Case study 31. Peugeot: Let Your Body Drive -- Case study 32. Hobart: Get Back to Scratch -- Case study 33. Freshersfield.com -- Case study 34. Naturevalleytrailview.com -- Case study 35. 'The Walking Dead' Kill Count -- Case study 36. 8a Store -- Case study 37. UEFA Europa League -- Case study 38. Digicel -- Case study 39. Axw Wingman -- Case study 40. BBC Africa -- What's next? |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Internet marketing |
| Form subdivision |
Case studies. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Advertising campaigns |
| Form subdivision |
Case studies. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Social media. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Marketing |
| General subdivision |
Management. |
| 994 ## - |
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C0 |
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VF$ |