Sports publicity : (Record no. 134399)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 02553cam a2200397 a 4500 |
| 001 - CONTROL NUMBER | |
| control field | ocn792876765 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | OCoLC |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20251028093326.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 120521s2013 enka b 000 0 eng |
| 010 ## - LIBRARY OF CONGRESS CONTROL NUMBER | |
| LC control number | 2012020498 |
| 035 ## - SYSTEM CONTROL NUMBER | |
| System control number | (Sirsi) i9780415635004 |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | DLC |
| Language of cataloging | eng |
| Transcribing agency | DLC |
| Modifying agency | BTCTA |
| -- | YDXCP |
| -- | CDX |
| -- | BWX |
| -- | EUF |
| -- | AU@ |
| -- | CNAUC |
| -- | OCLCF |
| -- | CHVBK |
| -- | ISU |
| -- | VF$ |
| 019 ## - | |
| -- | 828722459 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9780415635004 (hbk) |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 0415635004 (hbk) |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9780415635011 (pbk) |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 0415635012 (pbk) |
| 024 8# - OTHER STANDARD IDENTIFIER | |
| Standard number or code | 40021892606 |
| 035 ## - SYSTEM CONTROL NUMBER | |
| System control number | (OCoLC)792876765 |
| Canceled/invalid control number | (OCoLC)828722459 |
| 042 ## - AUTHENTICATION CODE | |
| Authentication code | pcc |
| 050 00 - LIBRARY OF CONGRESS CALL NUMBER | |
| Classification number | GV 174 |
| Item number | .F38 2013 |
| 049 ## - LOCAL HOLDINGS (OCLC) | |
| Holding library | VF$A |
| 100 1# - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Favorito, Joseph. |
| 245 10 - TITLE STATEMENT | |
| Title | Sports publicity : |
| Remainder of title | a practical approach / |
| Statement of responsibility, etc. | Joe Favorito. |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 2nd ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | London ; |
| -- | New York : |
| Name of publisher, distributor, etc. | Routledge, |
| Date of publication, distribution, etc. | 2013. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | viii, 376 p. : |
| Other physical details | ill. ; |
| Dimensions | 25 cm. |
| 336 ## - CONTENT TYPE | |
| Content type term | text |
| Content type code | txt |
| Source | rdacontent |
| 337 ## - MEDIA TYPE | |
| Media type term | unmediated |
| Media type code | n |
| Source | rdamedia |
| 338 ## - CARRIER TYPE | |
| Carrier type term | volume |
| Carrier type code | nc |
| Source | rdacarrier |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE | |
| Bibliography, etc. note | Includes bibliographical references. |
| 505 0# - FORMATTED CONTENTS NOTE | |
| Formatted contents note | Acknowledgments -- Introduction: we are still the appetizer, not the entree but there is so much more on the menu now -- How it all got started -- Getting started and building contacts/volunteerism: being able to sing and dance -- Reading, writing, and speaking--and not just in English: walking the walk, and talking the talk -- How and what to pitch: no mediums should be rate when selling sizzle or steak -- Working in the colleges: SID is not just the name of the accounting teacher -- Working with a professional team: the endless season -- Working with an individual sport and athlete: there's no "I" in team, but there is a "ME" -- League publicity office: making the 300-pound gorilla warm and fuzzy -- Social game -- Press conference: if it ain't catered it ain't journalism -- Crisis management: a little foresight and planning can go a long way -- Promoting sports in a global environment: the meat is not proportional to the amount of the cheese -- Agencies, media, and broadcast publicity: growing up you wanna be Joe Namath ... when you are older you wanna own Joe Namath -- Women's sport promotion: they've come a long way, baby -- Looking ahead -- Appendix 1: the press release -- Appendix 2: the media advisiory -- Appendix 3: Game notes -- Appendix 4: Player biographies -- Appendix 5: unique and special event publicity -- Appendix 6: media seating charts -- Index. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Sports |
| General subdivision | Public relations. |
| 994 ## - | |
| -- | C0 |
| -- | VF$ |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Home library | Current library | Shelving location | Date acquired | Total checkouts | Full call number | Barcode | Date last seen | Cost, replacement price | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Library of Congress Classification | Storms Research Center | Storms Research Center | Main Collection | 10/28/2025 | GV 174 .F38 2013 | 98648201 | 10/28/2025 | 43.99 | 10/28/2025 | Book |