The 20 Ps of marketing : (Record no. 134170)

MARC details
000 -LEADER
fixed length control field 05294cam a2200409 i 4500
001 - CONTROL NUMBER
control field ocn849203922
003 - CONTROL NUMBER IDENTIFIER
control field OCoLC
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20251028093321.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 130823s2014 enka b 001 0 eng
010 ## - LIBRARY OF CONGRESS CONTROL NUMBER
LC control number 2013033896
035 ## - SYSTEM CONTROL NUMBER
System control number (Sirsi) i9780749471064
040 ## - CATALOGING SOURCE
Original cataloging agency DLC
Language of cataloging eng
Description conventions rda
Transcribing agency DLC
Modifying agency BTCTA
-- YDXCP
-- BDX
-- OCLCO
-- OCLCF
-- YBM
-- OCLCQ
-- EEK
-- DEBSZ
-- VF$
019 ## -
-- 849247923
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9780749471064 (pbk.)
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 0749471069 (pbk.)
035 ## - SYSTEM CONTROL NUMBER
System control number (OCoLC)849203922
Canceled/invalid control number (OCoLC)849247923
042 ## - AUTHENTICATION CODE
Authentication code pcc
050 00 - LIBRARY OF CONGRESS CALL NUMBER
Classification number HF 5415.13
Item number .P36 2014
049 ## - LOCAL HOLDINGS (OCLC)
Holding library VF$A
100 1# - MAIN ENTRY--PERSONAL NAME
Personal name Pearson, David,
Dates associated with a name 1950-
245 14 - TITLE STATEMENT
Title The 20 Ps of marketing :
Remainder of title a complete guide to marketing strategy /
Statement of responsibility, etc. David Pearson.
264 #1 - PRODUCTION, PUBLICATION, DISTRIBUTION, MANUFACTURE, AND COPYRIGHT NOTICE
Place of production, publication, distribution, manufacture London ;
-- Philadelphia :
Name of producer, publisher, distributor, manufacturer Kogan Page,
Date of production, publication, distribution, manufacture, or copyright notice 2014.
300 ## - PHYSICAL DESCRIPTION
Extent xx, 316 pages :
Other physical details illustrations ;
Dimensions 24 cm
336 ## - CONTENT TYPE
Content type term text
Content type code txt
Source rdacontent
337 ## - MEDIA TYPE
Media type term unmediated
Media type code n
Source rdamedia
338 ## - CARRIER TYPE
Carrier type term volume
Carrier type code nc
Source rdacarrier
504 ## - BIBLIOGRAPHY, ETC. NOTE
Bibliography, etc. note Includes bibliographical references (pages 301-302) and index.
520 ## - SUMMARY, ETC.
Summary, etc. "Marketing has changed dramatically since the four classic Ps of the marketing mix (price, product, promotion and place) were proposed. The new marketing landscape is characterised by the demand for constant innovation, rising pressure on budgets, the growth of social media and the impact of issues of sustainability and ethical issues. As the business landscape has transformed so have the fundamental areas marketers need to master to succeed. The 20 Ps of Marketing provides a thorough guide to marketers at all levels of the new elements of the marketing mix they need to contend with for business success including: planning; persuasion; publicity; positioning; productivity; partnerships; passion and more. Combining practical advice with case studies it covers brands that have changed the game through mastery of the 20 Ps such as Hagen Daz and Sony, and others, such as Kodak, who got left behind. This essential guide to the current face of marketing strategy provides marketers with a thorough and valuable grounding to the new fundamentals of marketing"--
Assigning source Provided by publisher.
505 0# - FORMATTED CONTENTS NOTE
Formatted contents note pt. 1. Core. 1. Product : Product development ; Quality ; Portfolio management ; Product comparisons -- 2. Price : The Gillette razor business model ; Air travel ; Market segmentation ; Price points ; "Free" products -- 3. Place : History of distribution ; Importance of location ; Sales management ; Account management ; Category management ; Selective distribution ; Franchising arrangements ; Trade shows -- 4. Promotion : History of advertising ; Does advertising work? ; How does advertising work? ; Below the line ; Above the line versus below the line -- 5. Packaging : Function ; History of packaging ; Packaging of identity ; Logo ; Livery ; Packages as business model --
505 0# - FORMATTED CONTENTS NOTE
Formatted contents note pt. 2. Actions. 6. Planning : Managing by objectives ; Features of a good marketing plan ; The corporate vision ; Strategic management ; Portfolio management ; Project management ; Forecasts ; Contingency plans -- 7. Persuasion : Mutuality of interest ; Persuasion of colleagues ; Public speaking ; Persuasion of end users ; Psychology in marketing -- 8. Publicity (public relations) : Definition of public relations ; The press release ; The Companies Act 2006 ; Bad publicity ; Sponsorship ; Corporate social responsibility ; Charity ; New media ; Reputation management -- 9. Push-pull : Shelf life ; Product life cycle ; Supply and demand ; The importance of scarcity -- 10. Positioning : Product positioning process ; Defining the market ; Repositioning a company ; The 22 immutable laws of marketing ; Unique selling proposition ; Copywriting ; Advertising slogans --
505 0# - FORMATTED CONTENTS NOTE
Formatted contents note pt. 3. Measurements. 11. Profit : Increase turnover ; Increase prices ; Reduce costs ; The relationship between marketing and finance ; Profit impact of market strategy ; Lanchester's laws ; The profit zone ; Corporate social responsibility ; Mutuals ; Charities ; Not-for-profit companies -- 12. Productivity : Zero-based planning ; Decision making ; New product development ; Lessons from engineering ; Measuring outputs ; Personal productivity -- 13. Partnership : Benefits of business partnering ; Mergers and acquisitions (M&A) ; Alliances -- 14. Power : Power brands ; Lessons from the military ; Intellectual property ; Legal restrictions ; Cultural risks ; Retailer power ; Consumer power ; Market-derived power -- 15. Perception : Personality endorsement ; Conor Dignam on perception ; Problems of perception ; The law of perception ; The psychology of perception ; Corporate branding ; Perception management --
505 0# - FORMATTED CONTENTS NOTE
Formatted contents note pt. 4. Behaviours. 16. People : Recruitment ; Assessment ; Training and development ; Team building ; Management ; Leadership ; The skills of marketing ; The 10 types of marketer -- 17. Positiveness : Persistence ; Responsibility ; Motivation ; Positive thinking ; Negativity ; Advertising slogans ; Positiveness in social networks ; 18. Professionalism : Professionalism in sport ; Professionalism in business -- 19. Passion -- 20. Personality : Corporate personality ; Brand personality ; Consumer personality.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Marketing
General subdivision Management.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Marketing.
994 ## -
-- C0
-- VF$
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Home library Current library Shelving location Date acquired Total checkouts Full call number Barcode Date last seen Cost, replacement price Price effective from Koha item type
    Library of Congress Classification     Storms Research Center Storms Research Center Main Collection 10/28/2025   HF 5415.13 .P36 2014 98648195 10/28/2025 21.10 10/28/2025 Book