Contagious : (Record no. 133588)

MARC details
000 -LEADER
fixed length control field 03441cam a2200445 i 4500
001 - CONTROL NUMBER
control field ocn798060368
003 - CONTROL NUMBER IDENTIFIER
control field OCoLC
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20251028093310.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 120830s2013 nyua b 001 0 eng
010 ## - LIBRARY OF CONGRESS CONTROL NUMBER
LC control number 2012034583
035 ## - SYSTEM CONTROL NUMBER
System control number (Sirsi) i9781451686579
040 ## - CATALOGING SOURCE
Original cataloging agency DLC
Language of cataloging eng
Description conventions rda
Transcribing agency DLC
Modifying agency IG#
-- BTCTA
-- BDX
-- OCLCO
-- UPZ
-- SINLB
-- YW6
-- YDXCP
-- BWX
-- CDX
-- IGP
-- KMS
-- VP@
-- IAD
-- TOH
-- TPH
-- BEDGE
-- OCLCQ
-- FDA
-- VF$
019 ## -
-- 820149050
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9781451686579 (hbk.)
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 1451686579 (hbk.)
035 ## - SYSTEM CONTROL NUMBER
System control number (OCoLC)798060368
Canceled/invalid control number (OCoLC)820149050
042 ## - AUTHENTICATION CODE
Authentication code pcc
050 00 - LIBRARY OF CONGRESS CALL NUMBER
Classification number HF 5415.153
Item number .B463 2013
049 ## - LOCAL HOLDINGS (OCLC)
Holding library VF$A
100 1# - MAIN ENTRY--PERSONAL NAME
Personal name Berger, Jonah,
Relator term author.
245 10 - TITLE STATEMENT
Title Contagious :
Remainder of title why things catch on /
Statement of responsibility, etc. Jonah Berger.
246 31 - VARYING FORM OF TITLE
Title proper/short title Why things catch on
250 ## - EDITION STATEMENT
Edition statement 1st Simon & Schuster hardcover edition.
264 #1 - PRODUCTION, PUBLICATION, DISTRIBUTION, MANUFACTURE, AND COPYRIGHT NOTICE
Place of production, publication, distribution, manufacture New York :
Name of producer, publisher, distributor, manufacturer Simon & Schuster,
Date of production, publication, distribution, manufacture, or copyright notice �2013.
300 ## - PHYSICAL DESCRIPTION
Extent viii, 244 pages :
Other physical details illustrations ;
Dimensions 22 cm
336 ## - CONTENT TYPE
Content type term text
Content type code txt
Source rdacontent
337 ## - MEDIA TYPE
Media type term unmediated
Media type code n
Source rdamedia
338 ## - CARRIER TYPE
Carrier type term volume
Carrier type code nc
Source rdacarrier
504 ## - BIBLIOGRAPHY, ETC. NOTE
Bibliography, etc. note Includes bibliographical references (pages 215-233) and index.
505 0# - FORMATTED CONTENTS NOTE
Formatted contents note Why things catch on -- Social currency -- Triggers -- Emotion -- Public -- Practical value -- Stories.
520 ## - SUMMARY, ETC.
Summary, etc. Wharton professor Jonah Berger draws on his research to explain the six steps that make products or ideas contagious.
520 ## - SUMMARY, ETC.
Summary, etc. What makes things popular? If you said advertising, think again. People don't listen to advertisements, they listen to their peers. But why do people talk about certain products and ideas more than others? Why are some stories and rumors more infectious? And what makes online content go viral? Wharton marketing professor Jonah Berger has spent the last decade answering these questions. He's studied why New York Times articles make the paper's own Most E-mailed List, why products get word of mouth, and how social influence shapes everything from the cars we buy to the clothes we wear to the names we give our children. In this book, Berger reveals the secret science behind word-of-mouth and social transmission. Discover how six basic principles drive all sorts of things to become contagious, from consumer products and policy initiatives to workplace rumors and YouTube videos. Contagious combines research with powerful stories. Learn how a luxury steakhouse found popularity through the lowly cheese steak, why anti-drug commercials might have actually increased drug use, and why more than 200 million consumers shared a video about one of the seemingly most boring products there is: a blender. If you've wondered why certain stories get shared, e-mails get forwarded, or videos go viral, Contagious explains why, and shows how to leverage these concepts to craft contagious content. This book provides a set of specific, actionable techniques for helping information spread--for designing messages, advertisements, and information that people will share. Whether you're a manager at a big company, a small business owner trying to boost awareness, a politician running for office, or a health official trying to get the word out, Contagious will show you how to make your product or idea catch on.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element New products.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Consumer behavior.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Popularity
General subdivision Economic aspects.
650 12 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Consumer Satisfaction.
650 12 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Choice Behavior.
994 ## -
-- C0
-- VF$
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Home library Current library Shelving location Date acquired Total checkouts Full call number Barcode Date last seen Cost, replacement price Price effective from Koha item type
    Library of Congress Classification     Storms Research Center Storms Research Center Main Collection 10/28/2025   HF 5415.153 .B463 2013 98645836 10/28/2025 8.72 10/28/2025 Book