Defending your brand : (Record no. 133059)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 03065cam a2200373 a 4500 |
| 001 - CONTROL NUMBER | |
| control field | ocn782252411 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | OCoLC |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20251028093300.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 120329s2012 nyua b 001 0 eng |
| 010 ## - LIBRARY OF CONGRESS CONTROL NUMBER | |
| LC control number | 2012012775 |
| 035 ## - SYSTEM CONTROL NUMBER | |
| System control number | (Sirsi) i9780230340343 |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | DLC |
| Language of cataloging | eng |
| Transcribing agency | DLC |
| Modifying agency | IG# |
| -- | BTCTA |
| -- | OCLCO |
| -- | BDX |
| -- | YDXCP |
| -- | BWX |
| -- | CDX |
| -- | UKMGB |
| -- | WIM |
| -- | KMS |
| -- | LMR |
| -- | OCLCF |
| -- | VP@ |
| -- | CHVBK |
| -- | VF$ |
| 016 7# - NATIONAL BIBLIOGRAPHIC AGENCY CONTROL NUMBER | |
| Record control number | 016102580 |
| Source | Uk |
| 019 ## - | |
| -- | 783144378 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9780230340343 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 0230340342 |
| 035 ## - SYSTEM CONTROL NUMBER | |
| System control number | (OCoLC)782252411 |
| Canceled/invalid control number | (OCoLC)783144378 |
| 042 ## - AUTHENTICATION CODE | |
| Authentication code | pcc |
| 050 00 - LIBRARY OF CONGRESS CALL NUMBER | |
| Classification number | HF 5415.15 |
| Item number | .C26 2012 |
| 049 ## - LOCAL HOLDINGS (OCLC) | |
| Holding library | VF$A |
| 100 1# - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Calkins, Tim. |
| 245 10 - TITLE STATEMENT | |
| Title | Defending your brand : |
| Remainder of title | how smart companies use defensive strategy to deal with competitive attacks / |
| Statement of responsibility, etc. | Tim Calkins. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | New York, NY : |
| Name of publisher, distributor, etc. | Palgrave Macmillan, |
| Date of publication, distribution, etc. | 2012. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 294 p. : |
| Other physical details | ill. ; |
| Dimensions | 25 cm. |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE | |
| Bibliography, etc. note | Includes bibliographical references (p. [269]-279) and index. |
| 505 0# - FORMATTED CONTENTS NOTE | |
| Formatted contents note | Introduction -- The threat -- The financial challenge -- Know your enemy -- Competitive intelligence -- The key question -- Planning the defense -- Stopping the launch -- Blocking distribution -- Limiting awareness -- Preventing trial -- Fighting repeat -- Defense never ends -- Defensive strategy for innovators -- A cautionary word about competition law. |
| 520 ## - SUMMARY, ETC. | |
| Summary, etc. | We live in a world of intense competition; companies face threats from all parts of the globe. The more profitable your business, the greater the chance you will soon encounter a new competitor. It doesn't matter whether you're running a plumbing business, promoting a brand of deodorant, operating a neighborhood caf�e, or leading a small charitable organization or church. Anyone responsible for managing an enterprise has to think about defense, because the world is full of competition, and with the rise of globalization, competition is only going to increase in the years ahead. This book will help you fight back. In Defending Your Brand, Tim Calkins reviews why defensive strategy is so important and explains how a company can meet a competitive threat with a strong and effective defense plan. This book is also useful for innovators, because it provides insight into what the established players are likely to do when you launch your venture. Before introducing a new product, it is important to think about how the existing players will respond and then revise your launch plan accordingly. Calkins uses examples form some of the biggest and most successful brands in the world today, including Procter and Gamble, British Airways, Apple, and ConAgra, Defending Your Brand provides frameworks to help readers build a strategic defensive strategy that protects profits, preserves market share, and perhaps even helps brands thrive under the pressure of competitive attacks. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Product management. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Strategic planning. |
| 650 #7 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Product management. |
| Source of heading or term | fast |
| Authority record control number or standard number | (OCoLC)fst01078225 |
| 650 #7 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Strategic planning. |
| Source of heading or term | fast |
| Authority record control number or standard number | (OCoLC)fst01134371 |
| 994 ## - | |
| -- | C0 |
| -- | VF$ |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Home library | Current library | Shelving location | Date acquired | Total checkouts | Full call number | Barcode | Date last seen | Cost, replacement price | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Library of Congress Classification | Storms Research Center | Storms Research Center | Main Collection | 10/28/2025 | HF 5415.15 .C26 2012 | 98647046 | 10/28/2025 | 7.81 | 10/28/2025 | Book |