The complete marketer : (Record no. 133058)

MARC details
000 -LEADER
fixed length control field 02949cam a2200421 i 4500
001 - CONTROL NUMBER
control field ocn809028637
003 - CONTROL NUMBER IDENTIFIER
control field OCoLC
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20251028093300.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 121214s2013 paua 001 0 eng
010 ## - LIBRARY OF CONGRESS CONTROL NUMBER
LC control number 2012046365
035 ## - SYSTEM CONTROL NUMBER
System control number (Sirsi) i9780749466763
040 ## - CATALOGING SOURCE
Original cataloging agency DLC
Language of cataloging eng
Description conventions rda
Transcribing agency DLC
Modifying agency YDX
-- BTCTA
-- OCLCO
-- BDX
-- YDXCP
-- WNE
-- UKMGB
-- JAI
-- BWK
-- JOY
-- BWX
-- OCLCF
-- NLE
-- CDX
-- VF$
015 ## - NATIONAL BIBLIOGRAPHY NUMBER
National bibliography number GBB307836
Source bnb
016 7# - NATIONAL BIBLIOGRAPHIC AGENCY CONTROL NUMBER
Record control number 016261035
Source Uk
019 ## -
-- 826658973
-- 845239395
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9780749466763
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 0749466766
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
Canceled/invalid ISBN 9780749466770 (ebk.)
035 ## - SYSTEM CONTROL NUMBER
System control number (OCoLC)809028637
Canceled/invalid control number (OCoLC)826658973
-- (OCoLC)845239395
042 ## - AUTHENTICATION CODE
Authentication code pcc
050 00 - LIBRARY OF CONGRESS CALL NUMBER
Classification number HF 5415
Item number .M37953 2013
049 ## - LOCAL HOLDINGS (OCLC)
Holding library VF$A
100 1# - MAIN ENTRY--PERSONAL NAME
Personal name McDonald, Malcolm.
245 14 - TITLE STATEMENT
Title The complete marketer :
Remainder of title 60 essential concepts for marketing excellence /
Statement of responsibility, etc. Malcolm McDonald and Mike Meldrum.
250 ## - EDITION STATEMENT
Edition statement 1st Edition.
264 #1 - PRODUCTION, PUBLICATION, DISTRIBUTION, MANUFACTURE, AND COPYRIGHT NOTICE
Place of production, publication, distribution, manufacture London ; Philadelphia ; New Delhi :
Name of producer, publisher, distributor, manufacturer Kogan Page Limited,
Date of production, publication, distribution, manufacture, or copyright notice [2013]
300 ## - PHYSICAL DESCRIPTION
Extent x, 322 pages :b illustrations ;
Dimensions 24 cm
336 ## - CONTENT TYPE
Content type term text
Source rdacontent
337 ## - MEDIA TYPE
Media type term unmediated
Source rdamedia
338 ## - CARRIER TYPE
Carrier type term volume
Source rdacarrier
500 ## - GENERAL NOTE
General note Includes index.
505 0# - FORMATTED CONTENTS NOTE
Formatted contents note Understanding the basics of marketing -- The discipline of marketing -- A market orientation -- The marketing mix -- Customer retention strategies -- Marketing and ethics -- Marketing : concept, function or process? -- World-class marketing -- Different types of marketing -- Marketing consumer products -- Marketing industrial products -- Marketing service products -- Marketing high-tech products -- Marketing capital goods -- Trade marketing -- Category management -- Relationship marketing -- International and global marketing -- Marketing in the digital age -- Internet marketing -- Social media marketing -- Mobile marketing -- Databases for marketing -- Understanding customers -- Consumer buying behaviour -- Organizational buying behaviour -- Market segmentation -- International market segmentation -- Analysing markets -- Marketing information and research -- Preparing a marketing research brief -- Auditing a market -- Constructing a swot -- Competitor analysis -- The boston matrix -- The directional policy matrix -- The ansoff matrix -- Managing the marketing mix -- Branding -- The product life cycle -- Diffusion of innovation -- Developing new products -- Pricing strategies -- Setting a price -- Sales promotion -- Advertising -- Public relations -- Sponsorship -- Personal selling -- Managing the sales team -- Key account management -- Implementing key account management -- Channel strategy -- Channel management -- Customer service strategies -- Multi-channel integration -- Integrated marketing communication and distribution channels -- Planning and control -- Forecasting sales.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Marketing.
650 #7 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Marketing.
Source of heading or term fast
Authority record control number or standard number (OCoLC)fst01010167
700 1# - ADDED ENTRY--PERSONAL NAME
Personal name Meldrum, Mike.
994 ## -
-- C0
-- VF$
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Home library Current library Shelving location Date acquired Total checkouts Full call number Barcode Date last seen Cost, replacement price Price effective from Koha item type
    Library of Congress Classification     Storms Research Center Storms Research Center Main Collection 10/28/2025   HF 5415 .M37953 2013 98647066 10/28/2025 20.62 10/28/2025 Book