Copywriting : (Record no. 133008)

MARC details
000 -LEADER
fixed length control field 02254cam a2200349Ia 4500
001 - CONTROL NUMBER
control field ocn798410679
003 - CONTROL NUMBER IDENTIFIER
control field OCoLC
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20251028093259.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 120702s2012 enka b 001 0 eng d
035 ## - SYSTEM CONTROL NUMBER
System control number (Sirsi) i9781780670003
040 ## - CATALOGING SOURCE
Original cataloging agency UKMGB
Language of cataloging eng
Transcribing agency UKMGB
Modifying agency OCLCO
-- YDXCP
-- VP@
-- CDX
-- YNK
-- ORX
-- OUN
-- UMS
-- UAA
-- MUU
-- LMR
-- VRC
-- VF$
015 ## - NATIONAL BIBLIOGRAPHY NUMBER
National bibliography number GBB265270
Source bnb
016 7# - NATIONAL BIBLIOGRAPHIC AGENCY CONTROL NUMBER
Record control number 016118260
Source Uk
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9781780670003 (pbk.)
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 1780670001
035 ## - SYSTEM CONTROL NUMBER
System control number (OCoLC)798410679
050 #4 - LIBRARY OF CONGRESS CALL NUMBER
Classification number HF 5825
Item number .S53 2012
049 ## - LOCAL HOLDINGS (OCLC)
Holding library VF$A
100 1# - MAIN ENTRY--PERSONAL NAME
Personal name Shaw, Mark,
Dates associated with a name 1965-
245 10 - TITLE STATEMENT
Title Copywriting :
Remainder of title successful writing for design, advertising, and marketing /
Statement of responsibility, etc. Mark Shaw.
250 ## - EDITION STATEMENT
Edition statement 2nd ed.
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc. London :
Name of publisher, distributor, etc. Laurence King,
Date of publication, distribution, etc. c2012.
300 ## - PHYSICAL DESCRIPTION
Extent 240 p. :
Other physical details col. ill. ;
Dimensions 25 cm.
500 ## - GENERAL NOTE
General note Previous ed.: 2009.
504 ## - BIBLIOGRAPHY, ETC. NOTE
Bibliography, etc. note Includes bibliographical references and index.
520 ## - SUMMARY, ETC.
Summary, etc. "Writing copy is often assumed to be a natural talent. However, there are simple techniques you can employ to craft strong written content with ease. This new, expanded edition teaches the art of writing great copy for digital media, branding, advertising, direct marketing, retailing, catalogs, company magazines, and internal communications. Using a series of exercises and up-to-date illustrated examples of award-winning campaigns and communication, Copywriting, Second Edition takes you through step-by-step processes that can help you to write content quickly and effectively. Including insightful interviews from leading copywriters, as well as illustrated case studies of major brands that explore the challenges involved in creating cutting-edge copy, this book will provide you with all the tools you need to become a confident and versatile creative copywriter."--Publisher's website.
505 0# - FORMATTED CONTENTS NOTE
Formatted contents note Getting to grips with copywriting -- The art of writing great copy -- Writing for brand and marketing -- Writing for advertising and direct marketing -- Writing for retailing and products -- Writing for company magazines, newsletters, and internal communicatinos -- Writing for catalogs -- Writing for the digital environment.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Advertising copy.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Marketing.
994 ## -
-- C0
-- VF$
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Home library Current library Shelving location Date acquired Total checkouts Full call number Barcode Date last seen Cost, replacement price Price effective from Koha item type
    Library of Congress Classification     Storms Research Center Storms Research Center Main Collection 10/28/2025   HF 5825 .S53 2012 98646926 10/28/2025 17.54 10/28/2025 Book