Good works! : (Record no. 132544)

MARC details
000 -LEADER
fixed length control field 02734cam a22003734a 4500
001 - CONTROL NUMBER
control field ocn767563954
003 - CONTROL NUMBER IDENTIFIER
control field OCoLC
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20251028093250.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 120201s2012 njua b 001 0 eng
010 ## - LIBRARY OF CONGRESS CONTROL NUMBER
LC control number 2012004742
035 ## - SYSTEM CONTROL NUMBER
System control number (Sirsi) i9781118206683
040 ## - CATALOGING SOURCE
Original cataloging agency DLC
Language of cataloging eng
Transcribing agency DLC
Modifying agency YDX
-- BTCTA
-- BDX
-- UKMGB
-- YDXCP
-- BWX
-- OCLCO
-- IG#
-- CDX
-- VF$
016 7# - NATIONAL BIBLIOGRAPHIC AGENCY CONTROL NUMBER
Record control number 016039309
Source Uk
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9781118206683 (hardback)
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 1118206681 (hardback)
035 ## - SYSTEM CONTROL NUMBER
System control number (OCoLC)767563954
042 ## - AUTHENTICATION CODE
Authentication code pcc
050 00 - LIBRARY OF CONGRESS CALL NUMBER
Classification number HF 5415
Item number .K6246 2012
049 ## - LOCAL HOLDINGS (OCLC)
Holding library VF$A
100 1# - MAIN ENTRY--PERSONAL NAME
Personal name Kotler, Philip.
245 10 - TITLE STATEMENT
Title Good works! :
Remainder of title marketing and corporate initiatives that build a better world-- and the bottom line /
Statement of responsibility, etc. Philip Kotler, David Hessekiel & Nancy R. Lee.
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc. Hoboken, N.J. :
Name of publisher, distributor, etc. Wiley,
Date of publication, distribution, etc. c2012.
300 ## - PHYSICAL DESCRIPTION
Extent vi, 282 p. :
Other physical details ill. ;
Dimensions 24 cm.
504 ## - BIBLIOGRAPHY, ETC. NOTE
Bibliography, etc. note Includes bibliographical references and index.
520 ## - SUMMARY, ETC.
Summary, etc. "Marketing guru Philip Kotler explains how social initiatives can help your business growBusinesspeople who mix cause and commerce are often portrayed as either opportunistic corporate "causewashers" cynically exploiting nonprofits, or visionary social entrepreneurs for whom conducting trade is just a necessary evil in their quest to create a better world. Marketing and corporate social initiatives requires a delicate balancing act between generating financial and social dividends. Good Works is a book for business builders, not a Corporate Social Responsibility treatise. It is for capitalists with the hearts and smarts to generate positive social impacts and bottom-line business results.Good Works is rich with actionable advice on integrating marketing and corporate social initiatives into your broader business goals. Makes the case that purpose-driven marketing has moved from a nice-to-do to a must-do for businesses Explains how to balance social and business goals Author Philip Kotler is one of the world's leading authorities on marketing; David Hessekiel is founder and President of Cause Marketing Forum, the world's leading information source on how to do well by doing good; Nancy Lee is a corporate social marketing expert, and has coauthored books on social marketing with Philip Kotler With Good Works, you'll find that you can generate significant resources for your cause while achieving financial success"--Provided by publisher.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Marketing
General subdivision Social aspects.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Social responsibility of business.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Relationship marketing.
700 1# - ADDED ENTRY--PERSONAL NAME
Personal name Hessekiel, David,
Dates associated with a name 1960-
700 1# - ADDED ENTRY--PERSONAL NAME
Personal name Lee, Nancy,
Dates associated with a name 1945-
856 42 - ELECTRONIC LOCATION AND ACCESS
Materials specified Cover image
Uniform Resource Identifier <a href="http://catalogimages.wiley.com/images/db/jimages/9781118206683.jpg">http://catalogimages.wiley.com/images/db/jimages/9781118206683.jpg</a>
994 ## -
-- C0
-- VF$
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Home library Current library Shelving location Date acquired Total checkouts Full call number Barcode Date last seen Cost, replacement price Price effective from Koha item type
    Library of Congress Classification     Storms Research Center Storms Research Center Main Collection 10/28/2025   HF 5415 .K6246 2012 98645921 10/28/2025 17.81 10/28/2025 Book