Microtrends : (Record no. 131971)

MARC details
000 -LEADER
fixed length control field 02444cam a2200397 a 4500
001 - CONTROL NUMBER
control field ocn134992552
003 - CONTROL NUMBER IDENTIFIER
control field OCoLC
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20251028093238.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 070522s2007 nyuab b 001 0 eng
010 ## - LIBRARY OF CONGRESS CONTROL NUMBER
LC control number 2007021359
035 ## - SYSTEM CONTROL NUMBER
System control number (Sirsi) i9780446580960
040 ## - CATALOGING SOURCE
Original cataloging agency DLC
Language of cataloging eng
Transcribing agency DLC
Modifying agency BAKER
-- BTCTA
-- WIQ
-- YDXCP
-- C#P
-- BUR
-- EZU
-- IXA
-- VP@
-- LMR
-- ITJCU
-- GACCL
-- SMP
-- CQU
-- OCLCQ
-- VF$
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9780446580960
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 0446580961
035 ## - SYSTEM CONTROL NUMBER
System control number (OCoLC)134992552
043 ## - GEOGRAPHIC AREA CODE
Geographic area code n-us---
050 00 - LIBRARY OF CONGRESS CALL NUMBER
Classification number HB 3505
Item number .P44 2007
049 ## - LOCAL HOLDINGS (OCLC)
Holding library VF$A
100 1# - MAIN ENTRY--PERSONAL NAME
Personal name Penn, Mark J.
245 10 - TITLE STATEMENT
Title Microtrends :
Remainder of title the small forces behind tomorrow's big changes /
Statement of responsibility, etc. Mark J. Penn ; with E. Kinney Zalesne.
250 ## - EDITION STATEMENT
Edition statement 1st ed.
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc. New York :
Name of publisher, distributor, etc. Twelve,
Date of publication, distribution, etc. 2007.
300 ## - PHYSICAL DESCRIPTION
Extent xxi, 425 p. :
Other physical details ill., map ;
Dimensions 24 cm.
504 ## - BIBLIOGRAPHY, ETC. NOTE
Bibliography, etc. note Includes bibliographical references (p. 371-409) and index.
520 ## - SUMMARY, ETC.
Summary, etc. Pollster Mark Penn argues that the biggest trends in America are microtrends, the smaller trends that go unnoticed or ignored. One million people can create new market for a business, spark a social movement, or effect political change. In 1996, a microtrend identified by Penn ("soccer moms") helped re-elect Clinton. Now, Penn identifies the new microtrends sweeping the world, from Extreme Commuters and Working Retired to Old New Dads, from Bourgeois And Bankrupt to Uptown Tattooed. Highlighting everything from religion to politics, from leisure pursuits to relationships, this book will take the reader deep into the worlds of polling, targeting, and psychographic analysis.--From publisher description.
505 0# - FORMATTED CONTENTS NOTE
Formatted contents note Love, sex, and relationships -- Work life -- Race and religion -- Health and wellness -- Family life -- Politics -- Teens -- Food, drink, and diet -- Lifestyle -- Money and class -- Looks and fashion -- Technology -- Leisure and entertainment -- Education -- International -- Conclusion.
651 #0 - SUBJECT ADDED ENTRY--GEOGRAPHIC NAME
Geographic name United States
General subdivision Population
-- Social aspects.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Social influence.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Social change.
700 1# - ADDED ENTRY--PERSONAL NAME
Personal name Zalesne, E. Kinney.
856 41 - ELECTRONIC LOCATION AND ACCESS
Materials specified Table of contents only
Uniform Resource Identifier <a href="http://catdir.loc.gov/catdir/toc/ecip0718/2007021359.html">http://catdir.loc.gov/catdir/toc/ecip0718/2007021359.html</a>
856 42 - ELECTRONIC LOCATION AND ACCESS
Materials specified Publisher description
Uniform Resource Identifier <a href="http://catdir.loc.gov/catdir/enhancements/fy0731/2007021359-d.html">http://catdir.loc.gov/catdir/enhancements/fy0731/2007021359-d.html</a>
856 42 - ELECTRONIC LOCATION AND ACCESS
Materials specified Contributor biographical information
Uniform Resource Identifier <a href="http://catdir.loc.gov/catdir/enhancements/fy0742/2007021359-b.html">http://catdir.loc.gov/catdir/enhancements/fy0742/2007021359-b.html</a>
994 ## -
-- C0
-- VF$
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Home library Current library Shelving location Date acquired Total checkouts Full call number Barcode Date last seen Cost, replacement price Price effective from Koha item type
    Library of Congress Classification     Storms Research Center Storms Research Center Main Collection 10/28/2025   HB 3505 .P44 2007 98644853 10/28/2025 1.60 10/28/2025 Book