MARC details
| 000 -LEADER |
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| fixed length control field |
03053cam a2200361Ia 4500 |
| 001 - CONTROL NUMBER |
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| control field |
ocn696032691 |
| 003 - CONTROL NUMBER IDENTIFIER |
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| control field |
OCoLC |
| 005 - DATE AND TIME OF LATEST TRANSACTION |
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| control field |
20251028093236.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
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| fixed length control field |
100819s2011 enka b 001 0 eng d |
| 035 ## - SYSTEM CONTROL NUMBER |
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| System control number |
(Sirsi) i9781605098661 |
| 040 ## - CATALOGING SOURCE |
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| Original cataloging agency |
SzZUIDS |
| Language of cataloging |
eng |
| Transcribing agency |
CHVBK |
| Modifying agency |
WIQ |
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OUP |
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VP@ |
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OCLCQ |
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XII |
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YDXCP |
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NLGGC |
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IUP |
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LMR |
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REB |
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MNM |
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BDX |
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ZCU |
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FDA |
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ZWZ |
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VLB |
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TTU |
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VF$ |
| 019 ## - |
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| -- |
657045612 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
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| International Standard Book Number |
9781605098661 (Berrett-Koehler) |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
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| International Standard Book Number |
1605098663 (Berrett-Koehler) |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
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| International Standard Book Number |
9781906093440 (Greenleaf) |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
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| International Standard Book Number |
190609344X (Greenleaf) |
| 035 ## - SYSTEM CONTROL NUMBER |
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| System control number |
(OCoLC)696032691 |
| Canceled/invalid control number |
(OCoLC)657045612 |
| 050 #4 - LIBRARY OF CONGRESS CALL NUMBER |
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| Classification number |
HF 5413 |
| Item number |
.O78 2011 |
| 049 ## - LOCAL HOLDINGS (OCLC) |
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| Holding library |
VF$A |
| 100 1# - MAIN ENTRY--PERSONAL NAME |
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| Personal name |
Ottman, Jacquelyn A. |
| 245 14 - TITLE STATEMENT |
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| Title |
The new rules of green marketing : |
| Remainder of title |
strategies, tools, and inspiration for sustainable branding / |
| Statement of responsibility, etc. |
Jacquelyn A. Ottman. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. |
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| Place of publication, distribution, etc. |
Sheffield [England] : |
| Name of publisher, distributor, etc. |
Greenleaf Publishing ; |
| Place of publication, distribution, etc. |
San Francisco, Calif. : |
| Name of publisher, distributor, etc. |
Berrett-Koehler, |
| Date of publication, distribution, etc. |
c2011. |
| 300 ## - PHYSICAL DESCRIPTION |
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| Extent |
xx, 252 p. : |
| Other physical details |
ill. ; |
| Dimensions |
23 cm. |
| 490 1# - SERIES STATEMENT |
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| Series statement |
BK business book |
| 520 3# - SUMMARY, ETC. |
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| Summary, etc. |
Green products have been around since the 1970s, but it's only in recent years that they've become ubiquitous. It's not because consumers suddenly prize sustainability above all. It's because savvy green marketers are no longer trying to "sell the earth"-Instead they're promoting the value their products provide: better health, superior performance, good taste, cost-effectiveness, or simply convenience. This central emphasis on primary benefits--the new rules--is critical to winning over the mainstream consumer. The New Rules of Green Marketing helps readers understand why value-based sustainability marketing has become a critical organizational capacity and how they themselves can adopt this approach. Drawing on the latest data from leading researchers and reflecting on learnings from her corporate clients and other pioneers-including GE, Nike, Method, Starbucks, Timberland, HP, NatureWorks, Procter & Gamble, Stonyfield Farm, and Wal-Mart-Ottman provides practical strategies, tools, and inspiration for building every aspect of a credible value-based green marketing strategy. She covers using a proactive approach to sustainability to spur innovation, developing products that are green throughout their life cycle, communicating credibly to avoid accusations of "greenwashing", teaming up with stakeholders to maximize outreach to consumers, taking advantage of social media, and much more. |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE |
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| Bibliography, etc. note |
Includes bibliographical references (p. 221-240) and index. |
| 505 00 - FORMATTED CONTENTS NOTE |
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| Title |
Green is now mainstream -- |
| -- |
We are all green consumers -- |
| Miscellaneous information |
The |
| Title |
new green marketing paradigm -- |
| -- |
Designing greener products : a life-cycle approach -- |
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Innovate for sustainability -- |
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Communicating sustainability with impact -- |
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Establishing credibility and avoiding greenwash -- |
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Partnering for success -- |
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Two sustainability leaders that superbly address the new rules. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
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| Topical term or geographic name entry element |
Green marketing. |
| 650 17 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Marketing |
| Source of heading or term |
gtt |
| 830 #0 - SERIES ADDED ENTRY--UNIFORM TITLE |
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| Uniform title |
BK business book. |
| 994 ## - |
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C0 |
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VF$ |