Grouped : (Record no. 131267)

MARC details
000 -LEADER
fixed length control field 02758cam a22003494a 4500
001 - CONTROL NUMBER
control field ocn727703047
003 - CONTROL NUMBER IDENTIFIER
control field OCoLC
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20251028093225.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 120217s2012 caua b 001 0 eng d
010 ## - LIBRARY OF CONGRESS CONTROL NUMBER
LC control number 2011284942
035 ## - SYSTEM CONTROL NUMBER
System control number (Sirsi) i9780321804112
040 ## - CATALOGING SOURCE
Original cataloging agency BTCTA
Language of cataloging eng
Transcribing agency BTCTA
Modifying agency DLC
-- UKMGB
-- TXA
-- YDXCP
-- BWX
-- BDX
-- UPM
-- CUD
-- VF$
016 7# - NATIONAL BIBLIOGRAPHIC AGENCY CONTROL NUMBER
Record control number 015859927
Source Uk
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9780321804112
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 0321804112
035 ## - SYSTEM CONTROL NUMBER
System control number (OCoLC)727703047
042 ## - AUTHENTICATION CODE
Authentication code lccopycat
050 00 - LIBRARY OF CONGRESS CALL NUMBER
Classification number HM 742
Item number .A33 2012
049 ## - LOCAL HOLDINGS (OCLC)
Holding library VF$A
100 1# - MAIN ENTRY--PERSONAL NAME
Personal name Adams, Paul.
245 10 - TITLE STATEMENT
Title Grouped :
Remainder of title how small groups of friends are the key to influence on the social web /
Statement of responsibility, etc. Paul Adams.
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc. Berkeley, CA :
Name of publisher, distributor, etc. New Riders,
Date of publication, distribution, etc. c2012.
300 ## - PHYSICAL DESCRIPTION
Extent viii, 159 p. :
Other physical details ill. (some col.) ;
Dimensions 21 cm.
490 1# - SERIES STATEMENT
Series statement Voices that matter
504 ## - BIBLIOGRAPHY, ETC. NOTE
Bibliography, etc. note Includes bibliographical references and index.
505 0# - FORMATTED CONTENTS NOTE
Formatted contents note Machine generated contents note: 1.The web is changing -- How the web is changing -- Why the web is changing -- Why the social web is important to your business -- Summary -- Further reading -- 2.How and why we communicate with others -- Why we talk -- What we talk about -- Who we talk to -- Summary -- Further reading -- 3.How we're connected influences us -- The structure of our social network -- People naturally form groups -- Social network structure changes how we're influenced -- Summary -- Further reading -- 4.How our relationships influence us -- Relationship types and patterns -- Strong ties -- Weak ties -- How relationships change -- Summary -- Further reading -- 5.The myth of the "influentials" -- Highly connected does not mean highly influential -- Ideas often spread because people are influenceable -- How hubs spread ideas -- Summary -- Further reading -- 6.We are influenced by what is around us -- Social proof -- Influence Within Groups -- Influence within our extended network -- How experts exert influence -- Summary -- Further reading -- 7.How our brain influences us -- We are not rational thinkers -- Most of our behavior is driven by our nonconscious brain -- Our memory is highly unreliable -- Summary -- Further reading -- 8.How our biases influence us -- Other people bias us -- Our perception of value biases us -- Our habits bias us -- Environmental cues bias us -- Summary -- Further reading -- 9.Marketing and advertising on the social web -- The problems facing interruption marketing -- The rise of permission marketing and word of mouth -- Building trust and credibility -- Summary -- Further reading -- 10.Conclusion -- The social web today -- The next few years.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Online social networks.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Small groups.
830 #0 - SERIES ADDED ENTRY--UNIFORM TITLE
Uniform title Voices that matter.
994 ## -
-- C0
-- VF$
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Home library Current library Shelving location Date acquired Total checkouts Full call number Barcode Date last seen Cost, replacement price Price effective from Koha item type
    Library of Congress Classification     Storms Research Center Storms Research Center Main Collection 10/28/2025   HM 742 .A33 2012 98643542 10/28/2025 18.23 10/28/2025 Book