MARC details
| 000 -LEADER |
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| fixed length control field |
02984cam a2200433 a 4500 |
| 001 - CONTROL NUMBER |
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ocn463454430 |
| 003 - CONTROL NUMBER IDENTIFIER |
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OCoLC |
| 005 - DATE AND TIME OF LATEST TRANSACTION |
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| control field |
20251028093224.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
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| fixed length control field |
091103s2010 nyua b 001 0 eng |
| 010 ## - LIBRARY OF CONGRESS CONTROL NUMBER |
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| LC control number |
2009044963 |
| 035 ## - SYSTEM CONTROL NUMBER |
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| System control number |
(Sirsi) i9781433109362 |
| 040 ## - CATALOGING SOURCE |
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| Original cataloging agency |
DLC |
| Language of cataloging |
eng |
| Transcribing agency |
DLC |
| Modifying agency |
C#P |
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YDXCP |
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BWX |
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CDX |
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DEBBG |
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OHX |
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OCL |
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NLGGC |
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UWO |
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TULIB |
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VF$ |
| 015 ## - NATIONAL BIBLIOGRAPHY NUMBER |
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| National bibliography number |
09,N46,0068 |
| Source |
dnb |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
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| International Standard Book Number |
9781433109362 (pbk. : alk. paper) |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
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| International Standard Book Number |
1433109360 (pbk. : alk. paper) |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
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| International Standard Book Number |
9781433109386 (hardcover : alk. paper) |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
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| International Standard Book Number |
1433109387 (hardcover : alk. paper) |
| 035 ## - SYSTEM CONTROL NUMBER |
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| System control number |
(OCoLC)463454430 |
| 050 00 - LIBRARY OF CONGRESS CALL NUMBER |
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| Classification number |
P 90 |
| Item number |
.M2644 2010 |
| 049 ## - LOCAL HOLDINGS (OCLC) |
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| Holding library |
VF$A |
| 100 1# - MAIN ENTRY--PERSONAL NAME |
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| Personal name |
Macnamara, Jim. |
| 245 14 - TITLE STATEMENT |
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| Title |
The 21st century media (r)evolution : |
| Remainder of title |
emergent communication practices / |
| Statement of responsibility, etc. |
Jim Macnamara. |
| 246 3# - VARYING FORM OF TITLE |
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| Title proper/short title |
Twenty-first century media (r)evolution |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. |
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| Place of publication, distribution, etc. |
New York : |
| Name of publisher, distributor, etc. |
Peter Lang, |
| Date of publication, distribution, etc. |
c2010. |
| 300 ## - PHYSICAL DESCRIPTION |
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| Extent |
vii, 408 p. : |
| Other physical details |
ill. ; |
| Dimensions |
23 cm. |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE |
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| Bibliography, etc. note |
Includes bibliographical references and index. |
| 505 0# - FORMATTED CONTENTS NOTE |
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| Formatted contents note |
Introduction -- The new mediaspeak : media language and terminology today -- Understanding the mediascape : philosophies and theories of emergent media -- Sorting myths and cyberbole from trends and tipping points -- The future of community and culture -- The future of mediated politics -- The future of journalism -- The future of advertising -- Future media business models -- The future of public relations -- The future for organizations and business. |
| 520 1# - SUMMARY, ETC. |
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| Summary, etc. |
"The emergence of 'new media' and social media is widely discussed in contemporary society. However, media and public communication are mostly analyzed within particular theoretical frameworks and within specific disciplinary fields. Such approaches have created polarized views on media and communication, and fail to create an understanding of the interdependencies between these fields. This book expertly synthesizes competing theories and disciplinary viewpoints, integrates scholarly and cutting edge research, and examines international data from fast-growing markets including China, to provide a comprehensive, holistic view of the twenty-first century (r)evolution in media and public communication. The book identifies how the changes are located in practices rather than technologies and that these practices are emergent in highly significant ways."--BOOK JACKET. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
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| Topical term or geographic name entry element |
Mass media |
| General subdivision |
Technological innovations. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
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| Topical term or geographic name entry element |
Communication |
| General subdivision |
Technological innovations. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
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| Topical term or geographic name entry element |
Mass media and culture. |
| 856 41 - ELECTRONIC LOCATION AND ACCESS |
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| Materials specified |
Table of contents |
| Uniform Resource Identifier |
<a href="http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=018875346&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA">http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=018875346&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA</a> |
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Blackwell Book Service |
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BBUS |
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R4825967 |
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$139.95 |
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YBP Library Services |
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YANK |
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3130559 |
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Coutts Information Services |
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COUT |
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11230594 |
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Otto Harrassowitz |
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HARR |
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har090152734 |
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C0 |
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VF$ |