Mediawriting : (Record no. 131208)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 02343cam a2200481 a 4500 |
| 001 - CONTROL NUMBER | |
| control field | ocn671701853 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | OCoLC |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20251028093224.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 110729s2012 nyua b 001 0 eng |
| 010 ## - LIBRARY OF CONGRESS CONTROL NUMBER | |
| LC control number | 2011032257 |
| 035 ## - SYSTEM CONTROL NUMBER | |
| System control number | (Sirsi) i9780415891806 |
| 035 ## - SYSTEM CONTROL NUMBER | |
| System control number | (Sirsi) i9780415891806 |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | DLC |
| Transcribing agency | DLC |
| Modifying agency | YDX |
| -- | BTCTA |
| -- | YDXCP |
| -- | BWX |
| -- | CDX |
| -- | YBM |
| -- | VF$ |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9780415891806 (hardback : alk. paper) |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 0415891809 (hardback : alk. paper) |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9780415888035 (pbk. : alk. paper) |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 0415888034 (pbk. : alk. paper) |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9780203148976 (e-book) |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 0203148975 (e-book) |
| 035 ## - SYSTEM CONTROL NUMBER | |
| System control number | (OCoLC)671701853 |
| 042 ## - AUTHENTICATION CODE | |
| Authentication code | pcc |
| 050 00 - LIBRARY OF CONGRESS CALL NUMBER | |
| Classification number | P 96 .A86 |
| Item number | W48 2012 |
| 049 ## - LOCAL HOLDINGS (OCLC) | |
| Holding library | VF$A |
| 100 1# - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Whitaker, Wayne R., |
| Dates associated with a name | 1940-2020. |
| 245 10 - TITLE STATEMENT | |
| Title | Mediawriting : |
| Remainder of title | print, broadcast, and public relations / |
| Statement of responsibility, etc. | W. Richard Whitaker, Janet E. Ramsey, Ronald D. Smith. |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 4th ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | New York : |
| Name of publisher, distributor, etc. | Routledge, |
| Date of publication, distribution, etc. | 2012. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xix, 380 p. : |
| Other physical details | ill. ; |
| Dimensions | 25 cm. |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE | |
| Bibliography, etc. note | Includes bibliographical references and index. |
| 505 0# - FORMATTED CONTENTS NOTE | |
| Formatted contents note | Preface: introduction to mediawriting -- Communication theory and news values -- Getting started: in the beginning is the lead -- Legal considerations in media writing -- Ethical decisions in writing and reporting -- Basics of writing and editing -- Basic news stories -- Interviewing: gathering information from people -- Research in communication -- Using quotations and sources in news stories -- Features: alternatives story types -- Preparing broadcast copy -- Reporting for radio and television -- Writing and reporting in the new New media -- Writing news releases -- Writing for organizational media -- Advocacy and speechwriting -- Advertising copywriting -- Afterword: communication, the future, and you. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Mass media |
| General subdivision | Authorship. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Broadcast journalism |
| General subdivision | Authorship. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Public relations |
| General subdivision | Authorship. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Journalism |
| General subdivision | Authorship. |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Ramsey, Janet E. |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Smith, Ronald D., |
| Dates associated with a name | 1948-2020. |
| 938 ## - | |
| -- | Baker and Taylor |
| -- | BTCP |
| -- | BK0009364567 |
| 938 ## - | |
| -- | Blackwell Book Service |
| -- | BBUS |
| -- | 6820982 |
| 938 ## - | |
| -- | YBP Library Services |
| -- | YANK |
| -- | 7071184 |
| 938 ## - | |
| -- | Coutts Information Services |
| -- | COUT |
| -- | 17905076 |
| 994 ## - | |
| -- | C0 |
| -- | VF$ |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Home library | Current library | Shelving location | Date acquired | Total checkouts | Full call number | Barcode | Date last seen | Cost, replacement price | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Library of Congress Classification | Storms Research Center | Storms Research Center | Main Collection | 10/28/2025 | P 96 .A86 W48 2012 | 98643499 | 10/28/2025 | 132.46 | 10/28/2025 | Book |