Visual language for designers : (Record no. 131135)

MARC details
000 -LEADER
fixed length control field 03076cam a2200361 a 4500
001 - CONTROL NUMBER
control field ocn255891285
003 - CONTROL NUMBER IDENTIFIER
control field OCoLC
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20251028093223.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 081202s2009 mauab b 000 0 eng
010 ## - LIBRARY OF CONGRESS CONTROL NUMBER
LC control number 2008052335
035 ## - SYSTEM CONTROL NUMBER
System control number (Sirsi) i9781592535156
035 ## - SYSTEM CONTROL NUMBER
System control number (Sirsi) i9781592535156
040 ## - CATALOGING SOURCE
Original cataloging agency DLC
Language of cataloging eng
Transcribing agency DLC
Modifying agency BTCTA
-- YDXCP
-- C#P
-- BWX
-- CDX
-- ZVT
-- OMB
-- DEBBG
-- OCL
-- VP@
-- OCL
-- KZK
-- BDX
-- VF$
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9781592535156
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 1592535151
035 ## - SYSTEM CONTROL NUMBER
System control number (OCoLC)255891285
050 00 - LIBRARY OF CONGRESS CALL NUMBER
Classification number NC 997
Item number .M24 2009
049 ## - LOCAL HOLDINGS (OCLC)
Holding library VF$A
100 1# - MAIN ENTRY--PERSONAL NAME
Personal name Malamed, Connie.
245 10 - TITLE STATEMENT
Title Visual language for designers :
Remainder of title principles for creating graphics that people understand /
Statement of responsibility, etc. Connie Malamed.
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc. Beverly, Mass. :
Name of publisher, distributor, etc. Rockport Publishers,
Date of publication, distribution, etc. c2009.
300 ## - PHYSICAL DESCRIPTION
Extent 240 p. :
Other physical details ill. (chiefly col.), col. maps ;
Dimensions 29 cm.
504 ## - BIBLIOGRAPHY, ETC. NOTE
Bibliography, etc. note Includes bibliographical references (p. 228).
505 0# - FORMATTED CONTENTS NOTE
Formatted contents note Introduction -- Section I. Getting graphics : An explanation of how we process visual information -- Section II. Principles : Organize for perception : Features that pop out ; Texture segregation ; Grouping -- Direct the eyes : Position ; Emphasis ; Movement ; Eye gaze ; Visual cues -- Reduce realism : Visual noise ; Silhouettes ; Iconic forms ; Line art ; Quantity -- Make the abstract concrete : Big-picture views ; Data displays ; Visualization of information ; More than geography ; Snapshots of time -- Clarify complexity : Segments and sequences ; Specialized views ; Inherent structure -- Charge it up : Emotional salience ; Narratives ; Visual metaphors ; Novelty and humor.
520 ## - SUMMARY, ETC.
Summary, etc. Within every picture is a hidden language that conveys a message, whether it is intended or not. This language is based on the ways people perceive and process visual information. By understanding visual language as the interface between a graphic and a viewer, designers and illustrators can learn to inform with accuracy and power. In a time of unprecedented competition for audience attention and with an increasing demand for complex graphics,Visual Language for Designers explains how to achieve quick and effective communications. It presents ways to design for the strengths of our innate mental capacities and to compensate for our cognitive limitations. Includes: how to organize graphics for quick perception; how to direct the eyes to essential information; how to use visual shorthand for efficient communication; how to make abstract ideas concrete; how to best express visual complexity; how to charge a graphic with energy and emotion.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Commercial art.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Graphic arts.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Visual communication.
856 42 - ELECTRONIC LOCATION AND ACCESS
Materials specified Publisher description
Uniform Resource Identifier <a href="http://catdir.loc.gov/catdir/enhancements/fy0905/2008052335-d.html">http://catdir.loc.gov/catdir/enhancements/fy0905/2008052335-d.html</a>
856 42 - ELECTRONIC LOCATION AND ACCESS
Materials specified Contributor biographical information
Uniform Resource Identifier <a href="http://catdir.loc.gov/catdir/enhancements/fy0916/2008052335-b.html">http://catdir.loc.gov/catdir/enhancements/fy0916/2008052335-b.html</a>
856 41 - ELECTRONIC LOCATION AND ACCESS
Materials specified Table of contents
Uniform Resource Identifier <a href="http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=017620047&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA">http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=017620047&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA</a>
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Home library Current library Shelving location Date acquired Total checkouts Full call number Barcode Date last seen Cost, replacement price Price effective from Koha item type
    Library of Congress Classification     Storms Research Center Storms Research Center Main Collection 10/28/2025   NC 997 .M24 2009 98643366 10/28/2025 16.46 10/28/2025 Book