Business writing in the digital age / (Record no. 131088)

MARC details
000 -LEADER
fixed length control field 02873cam a22003374a 4500
001 - CONTROL NUMBER
control field ocn711052197
003 - CONTROL NUMBER IDENTIFIER
control field OCoLC
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20251028093222.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 110801s2012 caua b 001 0 eng
010 ## - LIBRARY OF CONGRESS CONTROL NUMBER
LC control number 2011031260
035 ## - SYSTEM CONTROL NUMBER
System control number (Sirsi) i9781412992503
035 ## - SYSTEM CONTROL NUMBER
System control number (Sirsi) i9781412992503
040 ## - CATALOGING SOURCE
Original cataloging agency DLC
Language of cataloging eng
Transcribing agency DLC
Modifying agency YDX
-- BTCTA
-- YDXCP
-- BWX
-- IUL
-- IG#
-- CDX
-- UKMGB
-- VP@
-- VF$
016 7# - NATIONAL BIBLIOGRAPHIC AGENCY CONTROL NUMBER
Record control number 015864966
Source Uk
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9781412992503 (pbk. : acid-free paper)
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 1412992508 (pbk. : acid-free paper)
035 ## - SYSTEM CONTROL NUMBER
System control number (OCoLC)711052197
042 ## - AUTHENTICATION CODE
Authentication code pcc
050 00 - LIBRARY OF CONGRESS CALL NUMBER
Classification number HF 5718.3
Item number .C365 2012
049 ## - LOCAL HOLDINGS (OCLC)
Holding library VF$A
100 1# - MAIN ENTRY--PERSONAL NAME
Personal name Canavor, Natalie,
Dates associated with a name 1942-
245 10 - TITLE STATEMENT
Title Business writing in the digital age /
Statement of responsibility, etc. Natalie Canavor.
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc. Thousand Oaks, Calif. :
Name of publisher, distributor, etc. SAGE,
Date of publication, distribution, etc. c2012.
300 ## - PHYSICAL DESCRIPTION
Extent xiii, 303 p. :
Other physical details ill. ;
Dimensions 24 cm.
504 ## - BIBLIOGRAPHY, ETC. NOTE
Bibliography, etc. note Includes bibliographical references and index.
505 0# - FORMATTED CONTENTS NOTE
Formatted contents note 1. Business writing in the digital age -- and you -- 2. Writing strategically -- 3. Putting strategic ideas to work -- 4. Good sentences, the right words: the heart of good writing -- 5. The whole picture: pulling your best message together -- 6. E-mail: your everyday chance to build a professional image -- 7. Letters: they still count -- 8. Writing to persuade part 1: the tools and techniques -- 9. Writing to persuade part 2: creating business documents -- 10. Writing for websites and the wired world -- 11. Business meets the interactive world: blogging, social media and micromedia -- 12. Presenting yourself: r�esum�es and elevator speeches.
520 ## - SUMMARY, ETC.
Summary, etc. "Business Writing for the Digital Age: A Student's Guide can be used as a core or supplementary text for business writing courses and across the Business and Management curriculum as a student aid to better writing. The text instructs business students how to write for the 21st century business environment in the style it demands: clearly, concisely, powerfully, and with individuality. It also addresses explicitly the digital realm of email, social networking, and social media strategies. The text gives writing teachers a complete structure for teaching business writing that they can adapt to their own preferences. It is also useful for professors who teach general business subjects and recognize a need to help their students write better--a need that is almost universally acknowledged. To serve these dual purposes, the book offers a flexible resource. Its lessons can be taught progressively, drawing on the assignments and discussion questions included. Or, teachers can choose to spend little class time explicitly on writing and instead, assign the book as independent study and evaluate writing progress as a component of regular assigned projects"--
Assigning source Provided by publisher.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Business writing.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Business communication.
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Home library Current library Shelving location Date acquired Total checkouts Full call number Barcode Date last seen Cost, replacement price Price effective from Koha item type
    Library of Congress Classification     Storms Research Center Storms Research Center Main Collection 10/28/2025   HF 5718.3 .C365 2012 98643306 10/28/2025 19.74 10/28/2025 Book