MARC details
| 000 -LEADER |
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| fixed length control field |
04018cam a2200421 a 4500 |
| 001 - CONTROL NUMBER |
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| control field |
ocn555641621 |
| 003 - CONTROL NUMBER IDENTIFIER |
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| control field |
OCoLC |
| 005 - DATE AND TIME OF LATEST TRANSACTION |
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| control field |
20251028093220.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
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| fixed length control field |
101202s2011 nyu b 001 0 eng |
| 010 ## - LIBRARY OF CONGRESS CONTROL NUMBER |
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| LC control number |
2010049964 |
| 035 ## - SYSTEM CONTROL NUMBER |
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| System control number |
(Sirsi) i9781416596585 |
| 035 ## - SYSTEM CONTROL NUMBER |
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| System control number |
(Sirsi) i9781416596585 |
| 040 ## - CATALOGING SOURCE |
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| Original cataloging agency |
DLC |
| Transcribing agency |
DLC |
| Modifying agency |
YDX |
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BTCTA |
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YDXCP |
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UPZ |
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MOF |
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IH9 |
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ORX |
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VP@ |
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CDX |
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ABG |
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SHH |
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NLGGC |
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NSB |
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EEK |
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BDX |
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VF$ |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
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| International Standard Book Number |
9781416596585 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
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| International Standard Book Number |
1416596585 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
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| International Standard Book Number |
9781416596714 (ebk.) |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
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| International Standard Book Number |
1416596712 (ebk.) |
| 035 ## - SYSTEM CONTROL NUMBER |
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| System control number |
(OCoLC)555641621 |
| 042 ## - AUTHENTICATION CODE |
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| Authentication code |
pcc |
| 043 ## - GEOGRAPHIC AREA CODE |
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| Geographic area code |
n-us--- |
| 050 00 - LIBRARY OF CONGRESS CALL NUMBER |
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| Classification number |
HD 9696.8 .U64 |
| Item number |
G6657 2011 |
| 049 ## - LOCAL HOLDINGS (OCLC) |
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| Holding library |
VF$A |
| 100 1# - MAIN ENTRY--PERSONAL NAME |
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| Personal name |
Levy, Steven. |
| 245 10 - TITLE STATEMENT |
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| Title |
In the plex : |
| Remainder of title |
how Google thinks, works, and shapes our lives / |
| Statement of responsibility, etc. |
Steven Levy. |
| 250 ## - EDITION STATEMENT |
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| Edition statement |
1st Simon & Schuster hardcover ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. |
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| Place of publication, distribution, etc. |
New York : |
| Name of publisher, distributor, etc. |
Simon & Schuster, |
| Date of publication, distribution, etc. |
2011. |
| 300 ## - PHYSICAL DESCRIPTION |
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| Extent |
v, 424 p. ; |
| Dimensions |
25 cm. |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE |
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| Bibliography, etc. note |
Includes bibliographical references (p. 391-407) and index. |
| 505 0# - FORMATTED CONTENTS NOTE |
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| Formatted contents note |
The world according to Google: biography of a search engine -- Googlenomics: cracking the code on internet profits -- Don't be evil: how Google built its culture -- Google's cloud: building data centers that hold everything ever written -- Outside the box: the Google phone company and the Google TV company -- GuGe: Google moral dilemma in China -- Google.gov: is what's good for Google, good for government or the public? -- Chasing tail lights. |
| 520 ## - SUMMARY, ETC. |
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| Summary, etc. |
Written with full cooperation from top management at Google, this is the story behind the most successful and admired technology company of our time. Few companies in history have ever been as successful and as admired as Google, the company that has transformed the Internet and become an indispensable part of our lives. How has Google done it? The author, a technology reporter was granted access to the company, and in this book he takes readers inside Google headquarters, the Googleplex to show how Google works. While they were still students at Stanford, Google cofounders Larry Page and Sergey Brin revolutionized Internet search. They followed this brilliant innovation with another, as two of Google's earliest employees found a way to do what no one else had: make billions of dollars from Internet advertising. With this cash cow (until Google's IPO nobody other than Google management had any idea how lucrative the company's ad business was), Google was able to expand dramatically and take on other transformative projects: more efficient data centers, open source cell phones, free Internet video (YouTube), cloud computing, digitizing books, and much more. The key to Google's success in all these businesses, the author reveals, is its engineering mind set and adoption of such Internet values as speed, openness, experimentation, and risk taking. After its unapologetically elitist approach to hiring, Google pampers its engineers, free food and dry cleaning, on site doctors and masseuses, and gives them all the resources they need to succeed. Even today, with a workforce of more than 23,000, Larry Page signs off on every hire. But has Google lost its innovative edge? It stumbled badly in China, and the author discloses what went wrong and how Brin disagreed with his peers on the China strategy. And now with its newest initiative, social networking, Google is chasing a successful competitor for the first time. Some employees are leaving the company for smaller, nimbler start ups. Can the company that famously decided not to be evil still compete? |
| 610 20 - SUBJECT ADDED ENTRY--CORPORATE NAME |
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| Corporate name or jurisdiction name as entry element |
Google (Firm) |
| 630 00 - SUBJECT ADDED ENTRY--UNIFORM TITLE |
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| Uniform title |
Google. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
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| Topical term or geographic name entry element |
Internet industry |
| Geographic subdivision |
United States. |
| 856 42 - ELECTRONIC LOCATION AND ACCESS |
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| Materials specified |
Contributor biographical information |
| Uniform Resource Identifier |
<a href="http://catdir.loc.gov/catdir/enhancements/fy1106/2010049964-b.html">http://catdir.loc.gov/catdir/enhancements/fy1106/2010049964-b.html</a> |
| 856 42 - ELECTRONIC LOCATION AND ACCESS |
|---|
| Materials specified |
Publisher description |
| Uniform Resource Identifier |
<a href="http://catdir.loc.gov/catdir/enhancements/fy1106/2010049964-d.html">http://catdir.loc.gov/catdir/enhancements/fy1106/2010049964-d.html</a> |
| 856 41 - ELECTRONIC LOCATION AND ACCESS |
|---|
| Materials specified |
Sample text |
| Uniform Resource Identifier |
<a href="http://catdir.loc.gov/catdir/enhancements/fy1109/2010049964-s.html">http://catdir.loc.gov/catdir/enhancements/fy1109/2010049964-s.html</a> |