MARC details
| 000 -LEADER |
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| fixed length control field |
02745cam a2200421 a 4500 |
| 001 - CONTROL NUMBER |
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| control field |
ocn326529068 |
| 003 - CONTROL NUMBER IDENTIFIER |
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| control field |
OCoLC |
| 005 - DATE AND TIME OF LATEST TRANSACTION |
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| control field |
20251028093209.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
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| fixed length control field |
110314r20102008nyu b 001 0 eng c |
| 010 ## - LIBRARY OF CONGRESS CONTROL NUMBER |
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| LC control number |
2008461010 |
| Canceled/invalid LC control number |
2008006057 |
| 035 ## - SYSTEM CONTROL NUMBER |
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| System control number |
(Sirsi) i9780385523899 |
| 035 ## - SYSTEM CONTROL NUMBER |
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| System control number |
(Sirsi) i9780385523899 |
| 040 ## - CATALOGING SOURCE |
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| Original cataloging agency |
BTCTA |
| Language of cataloging |
eng |
| Transcribing agency |
BTCTA |
| Modifying agency |
DLC |
| -- |
YDXCP |
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NYP |
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TJC |
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PZU |
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VP@ |
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VF$ |
| 019 ## - |
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| -- |
704042303 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
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| International Standard Book Number |
9780385523899 (pbk.) |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
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| International Standard Book Number |
0385523890 (pbk.) |
| 035 ## - SYSTEM CONTROL NUMBER |
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| System control number |
(OCoLC)326529068 |
| Canceled/invalid control number |
(OCoLC)704042303 |
| 042 ## - AUTHENTICATION CODE |
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| Authentication code |
pcc |
| 050 00 - LIBRARY OF CONGRESS CALL NUMBER |
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| Classification number |
HF 5415.12615 |
| Item number |
.L56 2010 |
| 049 ## - LOCAL HOLDINGS (OCLC) |
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| Holding library |
VF$A |
| 100 1# - MAIN ENTRY--PERSONAL NAME |
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| Personal name |
Lindstrom, Martin, |
| Dates associated with a name |
1970- |
| 245 10 - TITLE STATEMENT |
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| Title |
Buy ology : |
| Remainder of title |
truth and lies about why we buy / |
| Statement of responsibility, etc. |
Martin Lindstrom ; [foreword by Paco Underhill]. |
| 246 30 - VARYING FORM OF TITLE |
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| Title proper/short title |
Buyology |
| 250 ## - EDITION STATEMENT |
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| Edition statement |
1st pbk. ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. |
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| Place of publication, distribution, etc. |
New York : |
| Name of publisher, distributor, etc. |
Broadway Books, |
| Date of publication, distribution, etc. |
c2010. |
| 300 ## - PHYSICAL DESCRIPTION |
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| Extent |
xi, 254 p. ; |
| Dimensions |
21 cm. |
| 500 ## - GENERAL NOTE |
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| General note |
"With a new chapter on buying in today's economy"--Cover. |
| 500 ## - GENERAL NOTE |
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| General note |
Previously published in hardcover in slightly different form: New York : Doubleday, 2008. |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE |
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| Bibliography, etc. note |
Includes bibliographical references (p. 239-243) and index. |
| 505 0# - FORMATTED CONTENTS NOTE |
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| Formatted contents note |
A rush of blood to the head : the largest neuromarketing study ever conducted -- This must be the place : product placement, American Idol, and Ford's multimillion dollar mistake -- I'll have what she's having : mirror neurons at work -- I can't see clearly now : subliminal messaging, alive and well -- Do you believe in magic? : ritual, superstition, and why we buy -- I say a little prayer : faith, religion, and brands -- Why did I choose you? : the power of somatic markers -- A sense of wonder : selling to our senses -- And the answer is ... : neuromarketing and predicting the future -- Let's spend the night together : sex in advertising -- Brand new day : the future of marketing and advertising -- Conclusion : good times, bad times. |
| 520 ## - SUMMARY, ETC. |
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| Summary, etc. |
In BUYOLOGY, Lindstrom, who was voted one of Time Magazine's most influential people of 2009, presents the astonishing findings from his groundbreaking, three-year, seven-million-dollar neuromarketing study, a cutting-edge experiment that peered inside the brains of 2,000 volunteers from all around the world as they encountered various ads, logos, commercials, brands, and products. His startling results shatter much of what we have long believed about what seduces our interest and drives us to buy. Filled with entertaining inside stories about how we respond to well-known brands. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
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| Topical term or geographic name entry element |
Neuromarketing. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Consumer behavior. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
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| Topical term or geographic name entry element |
Consumers |
| General subdivision |
Psychology. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Shopping |
| General subdivision |
Psychological aspects. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Marketing |
| General subdivision |
Psychological aspects. |