Branded! : (Record no. 129632)

MARC details
000 -LEADER
fixed length control field 02675cam a2200421 a 4500
001 - CONTROL NUMBER
control field ocn642285411
003 - CONTROL NUMBER IDENTIFIER
control field OCoLC
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20251028093155.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 100709s2010 njua 001 0 eng
010 ## - LIBRARY OF CONGRESS CONTROL NUMBER
LC control number 2010029406
035 ## - SYSTEM CONTROL NUMBER
System control number (Sirsi) i9780470768679
035 ## - SYSTEM CONTROL NUMBER
System control number (Sirsi) i9780470768679
040 ## - CATALOGING SOURCE
Original cataloging agency DLC
Transcribing agency DLC
Modifying agency YDX
-- BTCTA
-- YDXCP
-- UKM
-- BWX
-- CDX
-- PZT
-- VF$
015 ## - NATIONAL BIBLIOGRAPHY NUMBER
National bibliography number GBB072743
Source bnb
016 7# - NATIONAL BIBLIOGRAPHIC AGENCY CONTROL NUMBER
Record control number 015578008
Source Uk
019 ## -
-- 587130712
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9780470768679 (hardback)
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 0470768673 (hardback)
035 ## - SYSTEM CONTROL NUMBER
System control number (OCoLC)642285411
Canceled/invalid control number (OCoLC)587130712
042 ## - AUTHENTICATION CODE
Authentication code pcc
050 00 - LIBRARY OF CONGRESS CALL NUMBER
Classification number HF 5415.1265
Item number .B744 2010
049 ## - LOCAL HOLDINGS (OCLC)
Holding library VF$A
100 1# - MAIN ENTRY--PERSONAL NAME
Personal name Brennan, Bernie.
245 10 - TITLE STATEMENT
Title Branded! :
Remainder of title how retailers engage consumers with social media and mobility /
Statement of responsibility, etc. Bernie Brennan, Lori Schafer.
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc. Hoboken, N.J. :
Name of publisher, distributor, etc. Wiley,
Date of publication, distribution, etc. c2010.
300 ## - PHYSICAL DESCRIPTION
Extent xx, 264 p. :
Other physical details ill. ;
Dimensions 24 cm.
490 0# - SERIES STATEMENT
Series statement Wiley & SAS business series
500 ## - GENERAL NOTE
General note Includes index.
520 ## - SUMMARY, ETC.
Summary, etc. "How retailers can create an effective strategy for using social media and mobility Written in a blog format to help retailers experience interactive dialog in this rapidly growing communication vehicle, this book will create awareness of social networking and mobile technologies and the significant impact these channels are already having on retailers. Provides specific examples of social media and mobility business applications Explains why companies need to act now Describes the analytical tools necessary to make informed decisions on the data Demonstrates how to use social media to leverage brand equity across the entire business Presents a process for building a comprehensive strategy and action plan Explaining why retailers must become part of revolutionary social media tools, this book shows how to use the data gathered and how to create a strategy to implement a social media plan."--Provided by publisher.
505 1# - FORMATTED CONTENTS NOTE
Formatted contents note Intro: Bring your store to your customers -- Social media -- Mobility -- Starbucks: It's the experience! -- Zappos: "Your culture is your brand" -- Wet Seal: iRunway steals the teen fashion scene -- Macy's: Shooting for the stars! -- 1-800-Flowers.com: "Build a relationship first - do business second" -- JCPenny: Digital tranformation -- Pizza Hut: Creating the perfect pizza- digitally -- Best Buy: The connected world -- Analyzing value: Social media -- Conclusion: Take the lead.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Internet marketing.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Social media
General subdivision Economic aspects.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Branding (Marketing)
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Online social networks.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Telemarketing.
700 1# - ADDED ENTRY--PERSONAL NAME
Personal name Schafer, Lori.
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Home library Current library Shelving location Date acquired Total checkouts Full call number Barcode Date last seen Cost, replacement price Price effective from Koha item type
    Library of Congress Classification     Storms Research Center Storms Research Center Main Collection 10/28/2025   HF 5415.1265 .B744 2010 98641148 10/28/2025 19.77 10/28/2025 Book