Digital engagement : (Record no. 128260)

MARC details
000 -LEADER
fixed length control field 01155cam a2200337 a 4500
001 - CONTROL NUMBER
control field ocn227033789
003 - CONTROL NUMBER IDENTIFIER
control field OCoLC
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20251028093129.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 080707s2009 nyua b 001 0 eng
010 ## - LIBRARY OF CONGRESS CONTROL NUMBER
LC control number 2008030020
035 ## - SYSTEM CONTROL NUMBER
System control number (Sirsi) i9780814410721
035 ## - SYSTEM CONTROL NUMBER
System control number (Sirsi) i9780814410721
040 ## - CATALOGING SOURCE
Original cataloging agency DLC
Transcribing agency DLC
Modifying agency BTCTA
-- BAKER
-- YDXCP
-- C#P
-- BWX
-- CDX
-- VP@
-- LMR
-- VF$
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9780814410721
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 0814410723
029 1# - OTHER SYSTEM CONTROL NUMBER (OCLC)
OCLC library identifier AU@
System control number 000043204369
029 1# - OTHER SYSTEM CONTROL NUMBER (OCLC)
OCLC library identifier NZ1
System control number 12780165
035 ## - SYSTEM CONTROL NUMBER
System control number (OCoLC)227033789
050 00 - LIBRARY OF CONGRESS CALL NUMBER
Classification number HF 5415.1265
Item number .H3663 2009
049 ## - LOCAL HOLDINGS (OCLC)
Holding library VF$A
100 1# - MAIN ENTRY--PERSONAL NAME
Personal name Harden, Leland.
245 10 - TITLE STATEMENT
Title Digital engagement :
Remainder of title internet marketing that captures customers and builds intense brand loyalty /
Statement of responsibility, etc. Leland Harden and Bob Heyman.
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc. New York :
Name of publisher, distributor, etc. American Management Association,
Date of publication, distribution, etc. c2009.
300 ## - PHYSICAL DESCRIPTION
Extent xii, 244 p. :
Other physical details ill. ;
Dimensions 24 cm.
504 ## - BIBLIOGRAPHY, ETC. NOTE
Bibliography, etc. note Includes bibliographical references and index.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Internet marketing.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Brand loyalty.
700 1# - ADDED ENTRY--PERSONAL NAME
Personal name Heyman, Bob,
Dates associated with a name 1948-
856 41 - ELECTRONIC LOCATION AND ACCESS
Materials specified Table of contents only
Uniform Resource Identifier <a href="http://www.loc.gov/catdir/toc/ecip0822/2008030020.html">http://www.loc.gov/catdir/toc/ecip0822/2008030020.html</a>
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Home library Current library Shelving location Date acquired Total checkouts Full call number Barcode Date last seen Cost, replacement price Price effective from Koha item type
    Library of Congress Classification     Storms Research Center Storms Research Center Main Collection 10/28/2025   HF 5415.1265 .H3663 2009 98639247 10/28/2025 16.32 10/28/2025 Book