Age of propaganda : (Record no. 126623)

MARC details
000 -LEADER
fixed length control field 02947cam a2200433Ia 4500
001 - CONTROL NUMBER
control field ocm52315074
003 - CONTROL NUMBER IDENTIFIER
control field OCoLC
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20251028093059.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 030527s2002 nyua b 001 0 eng
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 0805074031 (pbk. : alk. paper)
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9780805074031 (pbk. : alk. paper)
029 1# - OTHER SYSTEM CONTROL NUMBER (OCLC)
OCLC library identifier NLGGC
System control number 252167252
029 1# - OTHER SYSTEM CONTROL NUMBER (OCLC)
OCLC library identifier AU@
System control number 000024956616
035 ## - SYSTEM CONTROL NUMBER
System control number (Sirsi) i9780805074031
035 ## - SYSTEM CONTROL NUMBER
System control number (Sirsi) i9780805074031
035 ## - SYSTEM CONTROL NUMBER
System control number (Sirsi) i9780805074031
035 ## - SYSTEM CONTROL NUMBER
System control number (OCoLC)52315074
040 ## - CATALOGING SOURCE
Original cataloging agency EUF
Transcribing agency EUF
Modifying agency AKP
-- NLGGC
-- YDXCP
-- VF$
049 ## - LOCAL HOLDINGS (OCLC)
Holding library VF$A
050 00 - LIBRARY OF CONGRESS CALL NUMBER
Classification number HM 263
Item number .P715 2002
100 1# - MAIN ENTRY--PERSONAL NAME
Personal name Pratkanis, Anthony R.
245 10 - TITLE STATEMENT
Title Age of propaganda :
Remainder of title the everyday use and abuse of persuasion /
Statement of responsibility, etc. Anthony R. Pratkanis and Elliot Aronson.
250 ## - EDITION STATEMENT
Edition statement Rev. ed.
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc. New York :
Name of publisher, distributor, etc. W.H. Freeman,
Date of publication, distribution, etc. 2002.
300 ## - PHYSICAL DESCRIPTION
Extent xv, 416 p. :
Other physical details ill. ;
Dimensions 24 cm.
500 ## - GENERAL NOTE
General note "First published in hardcover in 1992 by W.H. Freeman and Company. First Owl Books edition 2002."
504 ## - BIBLIOGRAPHY, ETC. NOTE
Bibliography, etc. note Includes bibliographical references (p. [357]-397) and index.
505 0# - FORMATTED CONTENTS NOTE
Formatted contents note Our age of propaganda -- Mysterious influence -- Mindless propaganda, thoughtful persuasion -- The rationalizing animal -- The four stratagems of influence -- Words of influence -- Pictures in our heads -- Saddam Hussein : the Hitler of Baghdad? -- Questionable persuasion -- The power of decoys -- The psychology of factoids -- The credible communicator -- Breakfast of champions, junk food for the self -- How do you persuade if everyone knows you are untrustworthy, unbelievable, and disliked? -- The manufacture of credibility -- Prizefighter slays eleven with one look : the influence of mass media models -- Packages -- Self-sell -- Naked attics and neighborhood war heroes : on vividness in communication -- Why do they keep repeating the same ads? -- If you have nothing to say--distract them -- If you want to gain an inch, ask for a mile--sometimes! -- Protagoras' ideal : one-sided puffery versus two-sided debate -- The fear appeal -- The granfalloon technique -- Guilt sells -- What is the influence of one flower given? -- The committed heart -- To practice what you preach -- The psychology of scarcity and the mystique of phantoms -- Education or propaganda? -- What is news? -- On the ineffectiveness of information campaigns -- Subliminal sorcery : who is seducing whom? -- Persuasion direct -- How to become a cult leader -- Propaganda in the Third Reich : a case for uncertainty -- Is forewarned forearmed? Or how to really resist propaganda -- What we can do to stop propaganda in its tracks -- Peitho's children.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Propaganda.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Persuasion (Psychology)
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Public opinion.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Advertising.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Television in propaganda.
650 17 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Propaganda.
Source of heading or term gtt
650 17 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Overreding.
Source of heading or term gtt
650 17 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Publieke opinie.
Source of heading or term gtt
700 1# - ADDED ENTRY--PERSONAL NAME
Personal name Aronson, Elliot.
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Home library Current library Shelving location Date acquired Total checkouts Full call number Barcode Date last seen Cost, replacement price Price effective from Koha item type
    Library of Congress Classification     Storms Research Center Storms Research Center Main Collection 10/28/2025   HM 263 .P715 2002 98634454 10/28/2025 16.15 10/28/2025 Book