Concise encyclopedia of church and religious organization marketing / (Record no. 125482)
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| fixed length control field | 03673cam a22004934a 4500 |
| 001 - CONTROL NUMBER | |
| control field | ocm59881706 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | OCoLC |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20251028093037.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 050420s2006 nyua be 001 0 eng |
| 010 ## - LIBRARY OF CONGRESS CONTROL NUMBER | |
| LC control number | 2005011427 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 0789018772 (hard : alk. paper) |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9780789018779 (hard : alk. paper) |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 0789018780 (soft : alk. paper) |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9780789018786 (soft : alk. paper) |
| 029 1# - OTHER SYSTEM CONTROL NUMBER (OCLC) | |
| OCLC library identifier | IG# |
| System control number | 0789018772 |
| 029 1# - OTHER SYSTEM CONTROL NUMBER (OCLC) | |
| OCLC library identifier | IG# |
| System control number | 0789018780 |
| 029 1# - OTHER SYSTEM CONTROL NUMBER (OCLC) | |
| OCLC library identifier | YDXCP |
| System control number | 2224642 |
| 029 1# - OTHER SYSTEM CONTROL NUMBER (OCLC) | |
| OCLC library identifier | YDXCP |
| System control number | 2224643 |
| 029 1# - OTHER SYSTEM CONTROL NUMBER (OCLC) | |
| OCLC library identifier | NLGGC |
| System control number | 275736857 |
| 029 1# - OTHER SYSTEM CONTROL NUMBER (OCLC) | |
| OCLC library identifier | NZ1 |
| System control number | 9315744 |
| 029 1# - OTHER SYSTEM CONTROL NUMBER (OCLC) | |
| OCLC library identifier | AU@ |
| System control number | 000027018282 |
| 035 ## - SYSTEM CONTROL NUMBER | |
| System control number | (Sirsi) i9780789018779 |
| 035 ## - SYSTEM CONTROL NUMBER | |
| System control number | (Sirsi) i9780789018779 |
| 035 ## - SYSTEM CONTROL NUMBER | |
| System control number | (Sirsi) i9780789018779 |
| 035 ## - SYSTEM CONTROL NUMBER | |
| System control number | (Sirsi) i9780789018779 |
| 035 ## - SYSTEM CONTROL NUMBER | |
| System control number | (OCoLC)59881706 |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | DLC |
| Transcribing agency | DLC |
| Modifying agency | YDX |
| -- | BAKER |
| -- | IG# |
| -- | YUS |
| -- | BTCTA |
| -- | YDXCP |
| -- | LVB |
| -- | NLGGC |
| -- | OCLCG |
| -- | VF$ |
| 042 ## - AUTHENTICATION CODE | |
| Authentication code | pcc |
| 049 ## - LOCAL HOLDINGS (OCLC) | |
| Holding library | VF$A |
| 050 00 - LIBRARY OF CONGRESS CALL NUMBER | |
| Classification number | BV 652.23 |
| Item number | .C65 2006 |
| 245 00 - TITLE STATEMENT | |
| Title | Concise encyclopedia of church and religious organization marketing / |
| Statement of responsibility, etc. | Robert E. Stevens ... [et al.]. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | Binghamton, N.Y. : |
| Name of publisher, distributor, etc. | Best Business Books : |
| -- | Haworth Reference Press, |
| Date of publication, distribution, etc. | c2006. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xiii, 176 p. : |
| Other physical details | ill. ; |
| Dimensions | 23 cm. |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE | |
| Bibliography, etc. note | Includes bibliographical references (p. 159-164) and index. |
| 505 0# - FORMATTED CONTENTS NOTE | |
| Formatted contents note | Access -- Active listening -- Adoption process -- Advertising message -- Atmosphere -- Attitude measurement -- Benefits of marketing -- Brand equity -- Budgets -- Cause-related marketing -- Communication methods -- Competition -- Competitive advantage -- Constituent analysis -- Constituent behavior -- Constituent service -- Contribution analysis -- Contribution/cost controls -- Contribution sources -- Controlling marketing activities -- Costs to target audience -- Database or donorbase marketing -- Data collection -- Data collection and analysis -- Demographics -- Descriptive (quantitative) research -- Direct marketing -- Environmental scanning -- Exchange -- Exploratory (qualitative) research -- Facility design -- Family life cycle -- Focus groups -- Fund raising -- Geodemographics -- Giving motivations -- Grid analysis -- Implementation -- Internal marketing -- Location analysis -- Market segmentation -- Marketing -- Marketing communications -- Marketing mix -- Marketing orientation -- Marketing plan -- Marketing planning -- Marketing research -- Mass communication media -- Measurement -- Message content -- Ministries portfolio -- Mission-based product mix -- Moments of truth -- New program development -- Idea generation -- Feasibility analysis -- Niche marketing -- Objectives -- Objective areas -- Organization and program life cycles -- Organization structure -- Performance evaluation and control -- Personal contact -- Personal contact process -- Positioning -- Primary data -- Program offerings -- Program/service elements -- Promotion budget -- Promotional mix -- Publicity -- Questionnaire -- Research design -- Research methodology -- Sampling -- Scales -- Secondary data -- Survey research -- Survey methods -- Swot analysis -- Target audience -- Appendix a. marketing and religion : a review of the two literatures / Bruce Wrenn -- Phylis mansfield -- Appendix b. writers/researchers in church and religious organization marketing. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Church marketing |
| Form subdivision | Encyclopedias. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Religious institutions |
| General subdivision | Marketing |
| Form subdivision | Encyclopedias. |
| 650 #6 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | �Eglise |
| General subdivision | Marketing |
| Form subdivision | Encyclop�edies. |
| 650 #6 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Institutions religieuses |
| General subdivision | Marketing |
| Form subdivision | Encyclop�edies. |
| 650 17 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Religieuze instellingen. |
| Source of heading or term | gtt |
| 650 17 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Marketing. |
| Source of heading or term | gtt |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Stevens, Robert E., |
| Dates associated with a name | 1942- |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Home library | Current library | Shelving location | Date acquired | Total checkouts | Full call number | Barcode | Date last seen | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Library of Congress Classification | Storms Research Center | Storms Research Center | Main Collection | 10/28/2025 | BV652.23 .C65 2006 | 98632076 | 10/28/2025 | 10/28/2025 | Book |