The future of advertising : new media, new clients, new consumers in the post-television age /
Cappo, Joe.
The future of advertising : new media, new clients, new consumers in the post-television age / Joe Cappo. - Chicago, Ill. : McGraw-Hill, 2003. - xi, 260 p. ; 22 cm.
Includes bibliographical references (p. 251-253) and Index.
0071403159
2003041335
Advertising.
Advertising--United States.
HF 5821 / .C32 2003
The future of advertising : new media, new clients, new consumers in the post-television age / Joe Cappo. - Chicago, Ill. : McGraw-Hill, 2003. - xi, 260 p. ; 22 cm.
Includes bibliographical references (p. 251-253) and Index.
0071403159
2003041335
Advertising.
Advertising--United States.
HF 5821 / .C32 2003