Qualitative market research : a comprehensive guide /

Mariampolski, Hy.

Qualitative market research : a comprehensive guide / Hy Mariampolski. - Thousand Oaks : Sage Publications, 2001. - xiii, 312 p. ; 24 cm.

Includes bibliographical references (p. [297]-303) and index.

0761969446 (c) 0761969454 (p)

2001004340

GBA1-Z1087


Marketing research.
Qualitative research.

HF 5415.2 / .M3167 2001