Market analysis : assessing your business opportunities /

Stevens, Robert E., 1942-

Market analysis : assessing your business opportunities / Robert E. Stevens, Philip K. Sherwood, Paul Dunn. - New York : Haworth Press, c1993. - xiii, 240 p. : ill. ; 22 cm.

Includes bibliographical references and index.

156024268X (alk. paper) 1560242698 (pbk. : alk. paper)

92000220


New business enterprises--Planning.
New products--Marketing.
Strategic planning.

HD 62.5 / .S745 1993