The marketing plan : a handbook /

Wood, Marian Burk.

The marketing plan : a handbook / Marian Burk Wood. - Upper Saddle River, NJ : Prentice Hall, c2003. - xix, 202 p. : ill. ; 26 cm.

Includes bibliographical references (p. 185-191) and index.


System requirements: Windows 95/98, NT4, SP3, 2000, ME; free disk space: 20 MB typical, 30 MB minimum [i.e. maximum]; Premium [i.e. Pentium] or comparable recommended, 100% IBM compatible 486/66 minimum; SVGA recommended, 256 color VGA minimum; works with any printer supported by Windows; 28,800 or higher-baud modem required to access Internet features; Internet access is required for all Internet features.

0130613177 0130654361 (CD-ROM)

2002022914

GBA2-60432


Marketing--Management--Handbooks, manuals, etc.

HF 5415.13 / .W66 2003