Shakespeare, Einstein, and the bottom line : the marketing of higher education /
Kirp, David L.
Shakespeare, Einstein, and the bottom line : the marketing of higher education / David L. Kirp. - Cambridge, Mass. : Harvard University Press, 2003. - vi, 328 p. ; 24 cm.
Includes bibliographical references (p. 265-314) and index.
Introduction : the new U -- This little student went to market -- Nietzsche's niche : the University of Chicago -- Benjamin Rush's "brat" : Dickinson College -- Star wars : New York University -- The dead hand of precedent : New York Law School -- Kafka was an optimist : the University of Southern California and the University of Michigan -- Mr. Jefferson's "private" college : Darden Graduate School of Business Administration, University of Virginia -- Rebel alliance : classics departments in the Associated Colleges of the South -- The market in ideas : Columbia University and the Massachusetts Institute of Technology -- The British are coming, and going : Open University -- A good deal of collaboration : the University of California, Berkeley -- The information technology gold rush : IT certification courses in Silicon Valley -- They're all business : DeVry University -- Conclusion : the corporation of learning.
0674011465 (alk. paper)
2003049914
GBA3-U4522
Universities and colleges--Marketing.--United States
Education, Higher--Public relations--United States.
LB 2342.8 / .K57 2003
Shakespeare, Einstein, and the bottom line : the marketing of higher education / David L. Kirp. - Cambridge, Mass. : Harvard University Press, 2003. - vi, 328 p. ; 24 cm.
Includes bibliographical references (p. 265-314) and index.
Introduction : the new U -- This little student went to market -- Nietzsche's niche : the University of Chicago -- Benjamin Rush's "brat" : Dickinson College -- Star wars : New York University -- The dead hand of precedent : New York Law School -- Kafka was an optimist : the University of Southern California and the University of Michigan -- Mr. Jefferson's "private" college : Darden Graduate School of Business Administration, University of Virginia -- Rebel alliance : classics departments in the Associated Colleges of the South -- The market in ideas : Columbia University and the Massachusetts Institute of Technology -- The British are coming, and going : Open University -- A good deal of collaboration : the University of California, Berkeley -- The information technology gold rush : IT certification courses in Silicon Valley -- They're all business : DeVry University -- Conclusion : the corporation of learning.
0674011465 (alk. paper)
2003049914
GBA3-U4522
Universities and colleges--Marketing.--United States
Education, Higher--Public relations--United States.
LB 2342.8 / .K57 2003