The blessings of business : how corporations shaped conservative Christianity /
Grem, Darren E.
The blessings of business : how corporations shaped conservative Christianity / Darren E. Grem. - xiii, 282 pages ; 25 cm
Includes index.
Includes bibliographical references and index.
Part I. How big businessmen shaped conservative evangelicalism. Fundamentalist fronts: Herbert J. Taylor, businessmen, and the "revival" of conservative evangelicalism -- Corporate convictions: Billy Graham, big business, and the new evangelicalism -- Corporate crusades: markets, missions, and R.G. LeTourneau's cold war -- Part II. How conservative evangelicalism became big business. Marketplace missions: Chick-fil-A and the evangelical business sector -- Culture industries: Heritage USA and the corporatization of evangelical culture -- Free-market faith: Zig Ziglar and the business of evangelical culture war.
"Tells the largely forgotten story of the historical ties between conservative Protestants and corporate America; shows how business executives have been crucial to the growth of modern evangelicalism; explains how evangelicals attached their social and religious aspirations to American corporate culture and the private sector."--Https://global.oup.com.
9780195227975 0195227979
2015044390
Business--Religious aspects--Christianity.
Conservatism--Religious aspects--Christianity.
Conservatism--History--United States--20th century.
Evangelicalism--History--United States--20th century.
United States--Church history--20th century.
The blessings of business : how corporations shaped conservative Christianity / Darren E. Grem. - xiii, 282 pages ; 25 cm
Includes index.
Includes bibliographical references and index.
Part I. How big businessmen shaped conservative evangelicalism. Fundamentalist fronts: Herbert J. Taylor, businessmen, and the "revival" of conservative evangelicalism -- Corporate convictions: Billy Graham, big business, and the new evangelicalism -- Corporate crusades: markets, missions, and R.G. LeTourneau's cold war -- Part II. How conservative evangelicalism became big business. Marketplace missions: Chick-fil-A and the evangelical business sector -- Culture industries: Heritage USA and the corporatization of evangelical culture -- Free-market faith: Zig Ziglar and the business of evangelical culture war.
"Tells the largely forgotten story of the historical ties between conservative Protestants and corporate America; shows how business executives have been crucial to the growth of modern evangelicalism; explains how evangelicals attached their social and religious aspirations to American corporate culture and the private sector."--Https://global.oup.com.
9780195227975 0195227979
2015044390
Business--Religious aspects--Christianity.
Conservatism--Religious aspects--Christianity.
Conservatism--History--United States--20th century.
Evangelicalism--History--United States--20th century.
United States--Church history--20th century.