Public relations and participatory culture : fandom, social media and community engagement /

Public relations and participatory culture : fandom, social media and community engagement / edited by Amber L. Hutchins and Natalie T.J. Tindall. - xix, 245 pages : illustrations ; 24 cm. - Routledge new directions in public relations and communication research . - Routledge new directions in public relations and communication research. .

Includes bibliographical references and index.

9781138787728 1138787728

2015031292


Public relations.
Participation.
Social media.
Political participation.

HD 59 / .P7844 2016