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The sports event management and marketing playbook /

Supovitz, Frank.

The sports event management and marketing playbook / Frank Supovitz, Robert Goldwater. - Second edition. - xxi, 488 pages : illustrations ; 24 cm. - The Wiley event management series . - Wiley event management series. .

Includes index.

Includes bibliographical references and index.

ISBN: 9781118244111 1118244117

LCCN: 2013001155

Nat. Bib. Agency Control No.: 016453783 Uk

Subjects--Topical Terms:
Sports--Marketing--Handbooks, manuals, etc.
Sports--Economic aspects--Handbooks, manuals, etc.
Sports administration--Handbooks, manuals, etc.

LC Class. No.: GV 716 / .S86 2014

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