Religions as brands : new perspectives on the marketization of religion and spirituality /
Religions as brands : new perspectives on the marketization of religion and spirituality /
edited by Jean-Claude Usunier (Universit�e de Lausanne, Switzerland), J�org Stolz (Universit�e de Lausanne, Switzerland).
- xix, 256 pages : illustrations ; 24 cm.
- Ashgate AHRC/ESRC religion and society series .
- Ashgate AHRC/ESRC religion and society series. .
Includes bibliographical references (pages 219-244) and index.
INTRODUCTION -- Religions as Brands: New Perspectives on the Marketization of Religion and Spirituality / "9591": The Global Commoditization of Religions through GATS, WTO, and Marketing Practices / MARKETING AND BRANDING RELIGION AND SPIRITUALITY -- The International Christian Fellowship (ICF): A Sociological Analysis of Religious Event Management / Branding, Music, and Religion: Standardization and Adaptation in the Experience of the "Hillsong Sound" / The Marketing of Spiritual Services and the Role of the Religious Entrepreneur / Non-fortuitous Limits to the Concept of Branding in the Popularizing of "Justly Balanced Islam" in France / Jean-Claude Usunier -- Jean-Claude Usunier -- Olivier Favre -- Thomas Wagner -- Markus Hero -- Jason Dean. Machine generated contents note: pt. I 1. 2. pt. II 3. 4. 5. 6. Healing by Islam: Adoption of a Prophetic Rite -- roqya -- by Salafists in France and Belgium / RELIGIOUS AND SPIRITUAL CONSUMING -- Adding Imaginative Value: Religion, Marketing, and the Commodification of Social Action / Is There Such a Thing as Religious Brand Loyalty? / How Religious Affiliation Grouping Influences Sustainable Consumer Behavior Findings / ECONOMIC ANALYSES OF RELIGIOUS PHENOMENA -- Sources of Religious Pluralism: Revisiting the Relationship between Pluralism and Participation / Authority and Freedom: Economics and Secularization / The "Business Model" of the Temple of Jerusalem: Jewish Monotheism as a Unique Selling Proposition / Hanifa Touag -- Jochen Hirschle -- Haytham Siala -- Elizabeth Stickel-Minton -- Christopher P. Scheitle -- Steve Bruce -- Philippe Simonnot. 7. pt. III 8. 9. 10. pt. IV 11. 12. 13.
9781409467557 1409467554
2013015410
016316798 Uk
Religion--Economic aspects.
Branding (Marketing)
Consumption (Economics)
HB 72 / .R4515 2014
Includes bibliographical references (pages 219-244) and index.
INTRODUCTION -- Religions as Brands: New Perspectives on the Marketization of Religion and Spirituality / "9591": The Global Commoditization of Religions through GATS, WTO, and Marketing Practices / MARKETING AND BRANDING RELIGION AND SPIRITUALITY -- The International Christian Fellowship (ICF): A Sociological Analysis of Religious Event Management / Branding, Music, and Religion: Standardization and Adaptation in the Experience of the "Hillsong Sound" / The Marketing of Spiritual Services and the Role of the Religious Entrepreneur / Non-fortuitous Limits to the Concept of Branding in the Popularizing of "Justly Balanced Islam" in France / Jean-Claude Usunier -- Jean-Claude Usunier -- Olivier Favre -- Thomas Wagner -- Markus Hero -- Jason Dean. Machine generated contents note: pt. I 1. 2. pt. II 3. 4. 5. 6. Healing by Islam: Adoption of a Prophetic Rite -- roqya -- by Salafists in France and Belgium / RELIGIOUS AND SPIRITUAL CONSUMING -- Adding Imaginative Value: Religion, Marketing, and the Commodification of Social Action / Is There Such a Thing as Religious Brand Loyalty? / How Religious Affiliation Grouping Influences Sustainable Consumer Behavior Findings / ECONOMIC ANALYSES OF RELIGIOUS PHENOMENA -- Sources of Religious Pluralism: Revisiting the Relationship between Pluralism and Participation / Authority and Freedom: Economics and Secularization / The "Business Model" of the Temple of Jerusalem: Jewish Monotheism as a Unique Selling Proposition / Hanifa Touag -- Jochen Hirschle -- Haytham Siala -- Elizabeth Stickel-Minton -- Christopher P. Scheitle -- Steve Bruce -- Philippe Simonnot. 7. pt. III 8. 9. 10. pt. IV 11. 12. 13.
9781409467557 1409467554
2013015410
016316798 Uk
Religion--Economic aspects.
Branding (Marketing)
Consumption (Economics)
HB 72 / .R4515 2014