Zombie loyalists : using great service to create rabid fans /

Shankman, Peter.

Zombie loyalists : using great service to create rabid fans / Peter Shankman. - First edition. - 248 pages : illustrations ; 25 cm

Includes bibliographical references (pages [239]-240) and index.

9781137279668 (alk. paper) 1137279664 (alk. paper)

2014024995


Customer services.
Customer relations.
Customer loyalty.

HF 5415.5 / .S51943 2014