Masters of the word : how media shaped history, from the alphabet to the Internet /
Bernstein, William J.
Masters of the word : how media shaped history, from the alphabet to the Internet / William J. Bernstein. - 1st ed. - New York, NY : [Berkeley, Calif.] : Grove Press ; Distributed by Publishers Group West, c2013. - 420 p., [16] p. of plates : ill., maps ; 24 cm.
Includes bibliographical references (p. [341]-395) and index.
Origins -- The ABCs of democracy -- Twelve tables, seven hills, and a few early Christians -- Before Gutenberg -- Punch and counterpunch -- The captive press -- With a machete in one hand and a radio in the other -- The comrades who couldn't broadcast straight -- The argus.
From the birth of writing in Mesopotamia to the technologies of today, documents the technology of media - a revolutionary tool that allowed rulers to extend their control far and wide, giving rise to the world's first empires.
9780802121387 (hardback) 0802121381
Mass media--History.
Communication--History.
Writing--History.
Social media--History.
Mass media--Social aspects--History.
Communication and technology--History.
Communication.
Communication and technology.
Mass media.
Mass media--Social aspects.
Social media.
Writing.
History.
Masters of the word : how media shaped history, from the alphabet to the Internet / William J. Bernstein. - 1st ed. - New York, NY : [Berkeley, Calif.] : Grove Press ; Distributed by Publishers Group West, c2013. - 420 p., [16] p. of plates : ill., maps ; 24 cm.
Includes bibliographical references (p. [341]-395) and index.
Origins -- The ABCs of democracy -- Twelve tables, seven hills, and a few early Christians -- Before Gutenberg -- Punch and counterpunch -- The captive press -- With a machete in one hand and a radio in the other -- The comrades who couldn't broadcast straight -- The argus.
From the birth of writing in Mesopotamia to the technologies of today, documents the technology of media - a revolutionary tool that allowed rulers to extend their control far and wide, giving rise to the world's first empires.
9780802121387 (hardback) 0802121381
Mass media--History.
Communication--History.
Writing--History.
Social media--History.
Mass media--Social aspects--History.
Communication and technology--History.
Communication.
Communication and technology.
Mass media.
Mass media--Social aspects.
Social media.
Writing.
History.