Designing with type : the essential guide to typography /

Craig, James, 1930-

Designing with type : the essential guide to typography / James Craig, Irene Korol Scala, William Bevington. - 5th ed., Rev. ed. - New York : Watson-Guptill Publications, 2006. - 175 p. : ill. (some col.) ; 28 cm.

Includes bibliographical references (p. 172) and index.

Ch. 1 Basics of typography : Origins of the alphabet ; Type terminology ; Type measurements -- Ch. 2. Five classic typefaces : Classifications ; Characteristics ; Old Style / Garamond -- Transitional / Baskerville -- Modern / Bodoni ; Egyptian / Century expanded ; Sans serif / Helvetica ; Type families ; Exercise / Identifying typefaces -- Ch. 3. Designing with text type : About type ; Letterspacing and wordspacing ; Linespacing / leading ; Line length / Measure ; Type arrangements -- Paragraph indications ; Creating emphasis ; Grids -- Ch. 4. Designing with display type : Selecting display type ; Arranging display type ; Optical considerations ; Punctuation ; Display initials ; Modifying type -- Ch. 5. Color : Spot colors ; Process colors ; Projected colors -- Ch. 6. Projects : Solving design problems ; Five Classic typefaces ; Type arrangements ; Typestyles ; Paragraph indications ; Expressive words ; Visually enhanced quotation ; Early letterform ; Grids ; Brochure ; Experimental typography ; Ransom note ; Logos -- Ch. 7. Traditional skills ; Copyfitting ; Comping ; Copy preparation -- Ch. 8. Type specimens : Classifications ; Old Style ; Transitional ; Modern ; Egyptian / Slab serif ; Sans serif ; Decorative / novelty ; Script and Black Letter ; Ornaments / Icons / Flourishes ; Ch. 9. References and resources : Punctuation ; Typesetting / Digital design.

0823014134 (pbk. : alk. paper) 9780823014132 (pbk. : alk. paper)

2005029914

GBA628047 bnb

013415290 Uk


Graphic design (Typography)
Typografie.
Letters.
Typographie.
Mise en pages--Guides.

Z 246 / .C69 2006