White space is not your enemy : a beginner's guide to communicating visually through graphic, web & multimedia design /

Golombisky, Kim.

White space is not your enemy : a beginner's guide to communicating visually through graphic, web & multimedia design / Kim Golombisky & Rebecca Hagen. - Amsterdam ; Boston : Focal Press/Elsevier, c2010. - xx, 273 p. : ill. (chiefly col.) ; 24 cm.

Includes index.

What is design? Making visuals & type play nice in space -- Step away from the computer : for research & brainstorming -- I need to design this today : the works-every-time layout -- Layout sins : 13 amateur errors -- Mini art school : the elements & principles of design -- What is a grid? And when do I need one? -- Layout : where to put your type & visuals for impact -- Type : what you don't know can hurt you -- Color basics : choosing & using color -- Adding visual appeal : working with photos & illustrations -- The scoop on infographics : maximum information in minimum space -- Storyboarding 101 : planning visual storytelling -- Multimedia components : sometimes more is more -- Designing for the web : starring on the small screen -- Fit to print : an overview of papers & printing -- Conclusion : now that you know enough to be dangerous, thanks for stopping by.

An engaging conversational introduction to visual communication, written for the beginner. Golombisky provides a practical graphic design and layout guide that introduces the concepts and practices necessary for producing effective visual communication across a variety of formats.

9780240812816 (pbk.) 0240812816 (pbk.)

Elsevier Science Ltd, C/O Elsevier Science Order Fulfillment 11830 Westline Industrial Dr, Saint Louis, MO, USA, 63146

GBA9B5548 bnb

015432780 Uk


Graphic arts--Handbooks, manuals, etc.
Visual communication--Handbooks, manuals, etc.
Commercial art--Handbooks, manuals, etc.

NC 710 / .G653 2010