Harvard business essentials : managing creativity and innovation.

Harvard business essentials : managing creativity and innovation. Managing creativity and innovation - Boston, Mass. : Harvard Business School Press, c2003. - xv, 174 p. : ill. ; 24 cm. - The Harvard business essentials series . - Harvard business essentials series. .

Includes bibliographical references (p. 163-165) and index.

Types of innovation : several types on many fronts -- The S-curve : a concept and its lessons -- Idea generation : opening the genie's bottle -- Recognizing opportunities : don't let the good ones slip by -- Moving innovation to market : will it fly? -- Creativity and creative groups : two keys to innovation -- Enhancing creativity : enriching the organization and workplace -- What leaders must do : making a difference.

1591391121 (alk. paper) 9781591391128 (alk. paper)

2003005543


Technological innovations--Management.
New products--Management.
Creative ability.
Innovations--Gestion.

HD 45 / .H3427 2003