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Lessons in loyalty : how Southwest Airlines does it : an insider's view /

Grubbs-West, Lorraine.

Lessons in loyalty : how Southwest Airlines does it : an insider's view / Lessons in loyalty Lorraine Grubbs-West. - Dallas : CornerStone Leadership Institute, c2005. - 125 p. ; 23 cm.

ISBN: 0976252856 (pbk.) 9780976252856 (pbk.)

Subjects--Corporate Names:
Southwest Airlines Co.--Personnel management.

Subjects--Topical Terms:
Employee loyalty.
Customer loyalty.

LC Class. No.: HF 5549 / .G755 2005

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