The conquest of cool : business culture, counterculture, and the rise of hip consumerism /
Frank, Thomas
The conquest of cool : business culture, counterculture, and the rise of hip consumerism / Thomas Frank. - Pbk. ed. - Chicago : University of Chicago Press, c1998. - 287 p. : ill. ; 24 cm.
Includes bibliographical references (p. 245-272) and index.
0226260127 (paperback) 9780226260129 (paperback)
97017556
Marketing--History--United States--20th century.
Advertising--History--United States--20th century.
Advertising and youth--History--United States--20th century.
Consumer behavior--History--United States--20th century.
Subculture--United States.
United States--Social conditions--1960-1980.
United States--Social conditions--1980-2020.
The conquest of cool : business culture, counterculture, and the rise of hip consumerism / Thomas Frank. - Pbk. ed. - Chicago : University of Chicago Press, c1998. - 287 p. : ill. ; 24 cm.
Includes bibliographical references (p. 245-272) and index.
0226260127 (paperback) 9780226260129 (paperback)
97017556
Marketing--History--United States--20th century.
Advertising--History--United States--20th century.
Advertising and youth--History--United States--20th century.
Consumer behavior--History--United States--20th century.
Subculture--United States.
United States--Social conditions--1960-1980.
United States--Social conditions--1980-2020.