Mission-based marketing : positioning your not-for-profit in an increasingly competitive world /
Brinckerhoff, Peter C., 1952-
Mission-based marketing : positioning your not-for-profit in an increasingly competitive world / Peter C. Brinckerhoff. - 2nd ed. - Hoboken, NJ : Wiley, c2003. - xiii, 258 p. : ill. ; 24 cm. - The mission-based management series . - Brinckerhoff, Peter C., 1952- Mission-based management series. .
Includes bibliographical references (p. 233-236) and index.
0471237183 (CLOTH : alk. paper)
2002014437
Nonprofit organizations--Marketing.
HF 5415 / .B667 2003
Mission-based marketing : positioning your not-for-profit in an increasingly competitive world / Peter C. Brinckerhoff. - 2nd ed. - Hoboken, NJ : Wiley, c2003. - xiii, 258 p. : ill. ; 24 cm. - The mission-based management series . - Brinckerhoff, Peter C., 1952- Mission-based management series. .
Includes bibliographical references (p. 233-236) and index.
0471237183 (CLOTH : alk. paper)
2002014437
Nonprofit organizations--Marketing.
HF 5415 / .B667 2003