Maximum influence : the 12 universal laws of power persuasion / Kurt W. Mortensen.

By: Material type: TextPublication details: New York : American Management Association, c2004.Description: ix, 240 p. ; 23 cmISBN:
  • 0814472583
Subject(s): LOC classification:
  • BF637.P4 M67 2004
Online resources:
Contents:
Introduction -- The power of persuasion -- The 12 universal laws of power persuasion -- Your pre-persuasion checklist : the inside secrets of maximum influence -- Law of dissonance -- Law of obligation -- Law of connectivity -- Law of social validation -- Law of scarcity -- Law of verbal packaging -- Law of contrast -- Law of expectations -- Law of involvement -- Law of esteem -- Law of association -- Law of balance -- Pre-persuasion -- Epilogue.
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Item type Current library Call number Status Barcode
Book Storms Research Center Main Collection BF 637 .P4 M67 2004 (Browse shelf(Opens below)) Available 98624916

Includes bibliographical references (p. 221-232) and index.

Introduction -- The power of persuasion -- The 12 universal laws of power persuasion -- Your pre-persuasion checklist : the inside secrets of maximum influence -- Law of dissonance -- Law of obligation -- Law of connectivity -- Law of social validation -- Law of scarcity -- Law of verbal packaging -- Law of contrast -- Law of expectations -- Law of involvement -- Law of esteem -- Law of association -- Law of balance -- Pre-persuasion -- Epilogue.

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