New and improved : the story of mass marketing in America / Richard S. Tedlow ; [with a new introduction by the author].

By: Material type: TextPublication details: Boston, Mass : Harvard Business School Press, c1996.Description: xxx, 483 p. : ill. ; 24 cmISBN:
  • 0875846726 (alk. paper)
Subject(s): LOC classification:
  • HF 5415.1 .T44 1996
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Holdings
Item type Current library Call number Status Barcode
Book Storms Research Center Main Collection HF 5415.1 .T44 1996 (Browse shelf(Opens below)) Available 98620474

Previously published: New York : Basic Books, 1990.

Includes bibliographical references (p. [443]-468) and index.

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