Social media marketing : A strategic approach Melissa S. Barker, Donald I. Barker, Nicholas F. Bormann, Krista E. Neher.

By: Material type: TextPublication details: Mason, Ohio, South-Western, Cengage Learning, c2013Description: 380 pagesISBN:
  • 9780538480871
LOC classification:
  • HF 5415.1265 .S635 B37 2013
Summary: Social Media Marketing: A Strategic Approach promises to be the seminal textbook in the field with its distinctive conceptual foundation and practical approach to developing successful social media marketing plans. A proven eight-step social media planning model provides students with a cumulative learning experience, showing them how to construct social media strategies that achieve desired marketing goals.
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Item type Current library Call number Status Barcode
Book Storms Research Center Main Collection HF 5415.1265 .S635 B37 2013 (Browse shelf(Opens below)) Available 98653040

Includes Index.

Social Media Marketing: A Strategic Approach promises to be the seminal textbook in the field with its distinctive conceptual foundation and practical approach to developing successful social media marketing plans. A proven eight-step social media planning model provides students with a cumulative learning experience, showing them how to construct social media strategies that achieve desired marketing goals.

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