Word of mouth marketing : how smart companies get people talking / Andy Sernovitz ; foreword by Seth Godin ; afterword by Guy Kawasaki.

By: Material type: TextPublication details: Austin, TX : Greenleaf Book Group Press, c2012.Edition: 3rd edDescription: xix, 215 p. : ill. ; 23 cmISBN:
  • 9781608323661
LOC classification:
  • HF 5414 .S47 2012
Summary: Offers advice for using the power of word-of-mouth recommendations to gain the attention of customers by producing the type of product or becoming the type of organization that people want to spread the word about.
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Item type Current library Call number Status Barcode
Book Storms Research Center Main Collection HF 5414 .S47 2012 (Browse shelf(Opens below)) Available 98653080

Offers advice for using the power of word-of-mouth recommendations to gain the attention of customers by producing the type of product or becoming the type of organization that people want to spread the word about.

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