The blessings of business : how corporations shaped conservative Christianity / Darren E. Grem.

By: Material type: TextPublisher: New York : Oxford University Press, 2016Description: xiii, 282 pages ; 25 cmContent type:
  • text
Media type:
  • unmediated
Carrier type:
  • volume
ISBN:
  • 9780195227975
  • 0195227979
Subject(s):
Contents:
Part I. How big businessmen shaped conservative evangelicalism. Fundamentalist fronts: Herbert J. Taylor, businessmen, and the "revival" of conservative evangelicalism -- Corporate convictions: Billy Graham, big business, and the new evangelicalism -- Corporate crusades: markets, missions, and R.G. LeTourneau's cold war -- Part II. How conservative evangelicalism became big business. Marketplace missions: Chick-fil-A and the evangelical business sector -- Culture industries: Heritage USA and the corporatization of evangelical culture -- Free-market faith: Zig Ziglar and the business of evangelical culture war.
Summary: "Tells the largely forgotten story of the historical ties between conservative Protestants and corporate America; shows how business executives have been crucial to the growth of modern evangelicalism; explains how evangelicals attached their social and religious aspirations to American corporate culture and the private sector."--Https://global.oup.com.
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Holdings
Item type Current library Call number Status Barcode
Book Storms Research Center Main Collection BR 517 .C3 G74 2016 (Browse shelf(Opens below)) Available 98651160

Includes index.

Includes bibliographical references and index.

Part I. How big businessmen shaped conservative evangelicalism. Fundamentalist fronts: Herbert J. Taylor, businessmen, and the "revival" of conservative evangelicalism -- Corporate convictions: Billy Graham, big business, and the new evangelicalism -- Corporate crusades: markets, missions, and R.G. LeTourneau's cold war -- Part II. How conservative evangelicalism became big business. Marketplace missions: Chick-fil-A and the evangelical business sector -- Culture industries: Heritage USA and the corporatization of evangelical culture -- Free-market faith: Zig Ziglar and the business of evangelical culture war.

"Tells the largely forgotten story of the historical ties between conservative Protestants and corporate America; shows how business executives have been crucial to the growth of modern evangelicalism; explains how evangelicals attached their social and religious aspirations to American corporate culture and the private sector."--Https://global.oup.com.

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