ACSM's career and business guide for the fitness professional / Neal I. Pire.

By: Contributor(s): Material type: TextPublication details: Philadelphia : Wolters Kluwer Health/Lippincott Williams & Wilkins, c2013.Description: xii, 222 p. : ill., maps ; 26 cmISBN:
  • 9781608311958
  • 1608311953
Subject(s): LOC classification:
  • GV 481.4 .P57 2013
Online resources:
Contents:
pt. I. The fitness professional's career. The history of a profession -- A fork in the road : technicians and clinicians -- Sales -- Marketing -- Service -- Operations, administration and management -- Business policy development and risk management -- pt. II. Going Solo. The fitness professional as entrepreneur: becoming a business owner -- Developing a business plan -- Structuring the business plan -- Seveloping a marketing plan -- Seveloping a financial plan -- Selling your dream -- pt. III. Business plan, budgets, and presentation.
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Item type Current library Call number Status Barcode
Book Storms Research Center Main Collection GV 481.4 .P57 2013 (Browse shelf(Opens below)) Available 98647759

Includes bibliographical references and index.

pt. I. The fitness professional's career. The history of a profession -- A fork in the road : technicians and clinicians -- Sales -- Marketing -- Service -- Operations, administration and management -- Business policy development and risk management -- pt. II. Going Solo. The fitness professional as entrepreneur: becoming a business owner -- Developing a business plan -- Structuring the business plan -- Seveloping a marketing plan -- Seveloping a financial plan -- Selling your dream -- pt. III. Business plan, budgets, and presentation.

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