Hungry start-up strategy : creating new ventures with limited resources and unlimited vision / Peter S. Cohan.

By: Material type: TextPublication details: San Francisco : Berrett-Koehler Publishers, c2012.Description: xiv, 244 p. : ill. ; 24 cmISBN:
  • 9781609945282 (pbk.)
  • 160994528X (pbk.)
Subject(s): Additional physical formats: Online version:: Hungry start-up strategy.LOC classification:
  • HD 62.5 .C6353 2012
Contents:
Six start-up choices. Setting goals: what makes you hungry? -- Picking markets: feed your customers and they'll feed you -- Raising capital: maintain your fighting weight -- Building the team: whom do you invite to the table? -- Gaining share: satisfy your customers' cravings -- Adapting to change: don't let others eat your lunch -- Implications for stakeholders. Straight talk from start-up capital providers -- Can big companies train entrepreneurs? -- Resources.
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Holdings
Item type Current library Call number Status Barcode
Book Storms Research Center Main Collection HD 62.5 .C6353 2012 (Browse shelf(Opens below)) Available 98645406

Includes bibliographical references and index.

Six start-up choices. Setting goals: what makes you hungry? -- Picking markets: feed your customers and they'll feed you -- Raising capital: maintain your fighting weight -- Building the team: whom do you invite to the table? -- Gaining share: satisfy your customers' cravings -- Adapting to change: don't let others eat your lunch -- Implications for stakeholders. Straight talk from start-up capital providers -- Can big companies train entrepreneurs? -- Resources.

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