Essentials of entrepreneurship and small business management / Thomas W. Zimmerer, Norman M. Scarborough.

By: Contributor(s): Material type: TextPublication details: Upper Saddle River, NJ : Pearson/Prentice Hall, c2005.Edition: 4th edDescription: xiv, 578 p. : ill. (some col.), col. map ; 28 cmISBN:
  • 0131440292
  • 9780131440296
  • 0131918567 (pbk.)
  • 9780131918566 (pbk.)
Subject(s): LOC classification:
  • HD 62.7 .Z55 2005
Online resources:
Contents:
Sec.I. The challenge of entrepreneurship: Ch.1. The foundations of entrepreneurship -- Ch.2. Inside the entrepreneurial mind: from ideas to reality -- Sec.II. Building the business plan: Beginning considerations : Ch.3. Strategic management and the entrepreneur -- Ch.4. Forms of business ownership and franchising -- Ch.5. Buying an existing business -- Sec.III. Building the business plan: Marketing considerations : Ch.6. Building a powerful marketing plan -- Ch.7. E-commerce and the entrepreneur -- Ch.8. Integrated marketing communications and pricing strategies -- Sec.IV. Building the business plan: financial considerations : Ch.9. Managing cash flow -- Ch.10. Creating a successful financial plan -- Ch.11. Crafting a winning business plan -- Sec.V. Putting the plan to work : building a competitive edge : Ch.12. Sources of financing: debt and equity -- Ch.13. Choosing the right location and layout -- Ch.14. Global aspects of entrepreneurship -- Ch.15. Leading the growing company and planning for management succession.
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Holdings
Item type Current library Call number Status Barcode
Book Storms Research Center Main Collection HD 62.7 .Z55 2005 (Browse shelf(Opens below)) Available 98632207

Various multi-media instructional tools are available to supplement the text.

Includes bibliographical references (p. 549-562) and index.

Sec.I. The challenge of entrepreneurship: Ch.1. The foundations of entrepreneurship -- Ch.2. Inside the entrepreneurial mind: from ideas to reality -- Sec.II. Building the business plan: Beginning considerations : Ch.3. Strategic management and the entrepreneur -- Ch.4. Forms of business ownership and franchising -- Ch.5. Buying an existing business -- Sec.III. Building the business plan: Marketing considerations : Ch.6. Building a powerful marketing plan -- Ch.7. E-commerce and the entrepreneur -- Ch.8. Integrated marketing communications and pricing strategies -- Sec.IV. Building the business plan: financial considerations : Ch.9. Managing cash flow -- Ch.10. Creating a successful financial plan -- Ch.11. Crafting a winning business plan -- Sec.V. Putting the plan to work : building a competitive edge : Ch.12. Sources of financing: debt and equity -- Ch.13. Choosing the right location and layout -- Ch.14. Global aspects of entrepreneurship -- Ch.15. Leading the growing company and planning for management succession.

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